RUNGE UI/UX DEVELOPMENT
Runge, a dynamic player in the fashion industry, faced a critical bottleneck in their marketing funnel. The primary challenge was the inability to effectively engage and convert cold audiences. Despite having a solid product line, Runge struggled with creating impactful touchpoints throughout the customer journey.
Project details
- Service
- Industry
- Clothing and fashion
- Partner
- OkayScale ApS
Inside the project
A fashion brand losing cold audiences in its funnel
Runge is a fashion brand with what OkayScale ApS describes as a solid product line. The bottleneck was in its marketing funnel: Runge could not engage and convert cold audiences well, and it struggled to create impactful touchpoints along the customer journey. OkayScale ApS took on UI/UX development for the store to address this. The project images show a collection grid of jackets, hoodies and sweatpants, with each product card showing the product name.
About the partner
OkayScale ApS is based in Esbjerg, Denmark, and works in English and Danish. Clothing and fashion is one of the industries it works in.
Frequently asked questions
Who did the Shopify UI/UX development for Runge?
OkayScale ApS, based in Esbjerg, Denmark, did the UI/UX development for the fashion brand Runge.
What problem was Runge's Shopify UI/UX project meant to solve?
According to OkayScale ApS, Runge could not engage and convert cold audiences well and struggled to create impactful touchpoints across the customer journey.
Where is OkayScale ApS based and which languages does it work in?
OkayScale ApS is based in Esbjerg, Denmark, and works in English and Danish.
Some sections on this page were written by ShopDigest AI from OkayScale ApS’ description and project images.