Sales Page Design & Build
The client was looking to start new advertising campaigns but in the past had traditionally ran ads to product / collection pages. We recommended a tailor-made long from sales page to educate, show proof and convert cold traffic into first time customers. Since the product requires some education, using a long form page allows the client to communicate the benefits to the end user more effectively
Project details
- IndustryAI
- Pet care
- Partner
- Bushy · 5 from 3 reviews · Shopify partner since 2020
What was delivered
AI-generated- Long-form sales page design
- Sales page build on Shopify
- Landing page for new advertising campaigns
Inside the project
AI-generatedWritten by ShopDigest AI from Bushy’s description and project images.
A long-form page for cold traffic instead of product pages
The client was getting ready to start new advertising campaigns. In the past, its ads had pointed to product and collection pages. Bushy recommended a tailor-made long-form sales page instead, built to educate visitors, show proof and turn cold traffic into first-time customers. The product needs some explaining, so the longer format lets the client explain its benefits to the end user more effectively.
What the Pawdaw drying bag page shows
The project images show one long scrolling page for the Pawdaw of London Luxury Drying Bag. It opens with a hero section and an order button. Next come questions aimed at dog owners, a product video, a section on what makes the bag special, a how-it-works guide, customer photos and reviews, a fit and size guide, bundle options and an FAQ.
About the partner
Bushy is a Shopify Partner based in London, United Kingdom, a partner since 2020 and rated 5 from 3 reviews. Bushy serves the United Kingdom, United States, Australia and New Zealand and works with pet care brands, among other industries.
Frequently asked questions
AI-generatedWho designed and built the Shopify sales page for Pawdaw of London?
Bushy, a London-based Shopify Partner, designed and built a tailor-made long-form sales page for the Pawdaw of London dog drying bag.
Why use a long-form Shopify sales page instead of product pages for ads?
Bushy says the product needs some explaining, so a long-form page lets the client explain its benefits better. The page was built to educate cold traffic, show proof and turn visitors into first-time customers.