Scaling a sneaker movement

After two decades of growth, NAKED CPH's ecommerce couldn't keep up. Multi-brand inventory, regional expansion and traffic surges required workarounds - slowing operations and creating friction. A Shopify migration was the rebuild to power their ambitions without sacrificing agility or the community-first experience that made them iconic.
Project details
- ServiceAI
- IndustryAI
- Clothing and fashion
- Partner
- Ask Phill · 5 from 39 reviews · Shopify partner since 2016
Inside the project
AI-generatedWritten by ShopDigest AI from Ask Phill’s description and project images.
Two decades of sneaker retail outgrowing the old setup
After two decades of growth, NAKED CPH's ecommerce could no longer keep up. Inventory across multiple brands, expansion into new regions and surges in traffic all depended on workarounds, which slowed operations and created friction.
Rebuilding NAKED CPH on Shopify
For NAKED CPH, the Shopify migration was a rebuild meant to power the brand's ambitions without sacrificing agility or the community-first experience that Ask Phill says made NAKED CPH iconic.
About the partner
Ask Phill is a Platinum Shopify Partner based in Amsterdam, Netherlands, partnering with Shopify since 2016 and rated 5 from 39 reviews. Ask Phill serves merchants in the Netherlands, Denmark, Sweden, Belgium, France, Germany, Spain and the United Kingdom, and works in clothing and fashion.
Frequently asked questions
AI-generatedWho did the Shopify migration for NAKED CPH?
Ask Phill, a Platinum Shopify Partner based in Amsterdam, migrated the NAKED CPH sneaker store to Shopify.
Why did NAKED CPH migrate its sneaker store to Shopify?
According to Ask Phill, after two decades of growth NAKED CPH's ecommerce couldn't keep up. Multi-brand inventory, regional expansion and traffic surges required workarounds that slowed operations.
What does Ask Phill charge for Shopify work?
Ask Phill lists its pricing as Starting from $4500.




