Science In Sports

Science in Sport Australia, a leader in sports nutrition, recognised the need to upgrade their digital platform to enhance user experience and streamline their e-commerce operations. The legacy system on Magento was becoming inefficient, prompting the move to a more robust, scalable solution. 23 Digital was tasked with creating a new e-commerce website using Shopify Plus.
Project details
- ServicesAI
- IndustryAI
- Sports and recreation
- Partner
- 23 Digital Pty Ltd · 4.9 from 10 reviews · Shopify partner since 2023
What was delivered
AI-generated- Migration from Magento to Shopify Plus
- New e-commerce website on Shopify Plus
Inside the project
AI-generatedWritten by ShopDigest AI from 23 Digital Pty Ltd’s description and project images.
Moving Science in Sport Australia off a legacy Magento system
Science in Sport Australia, which the description calls a leader in sports nutrition, ran its store on a legacy Magento system that had become inefficient. The brand wanted to upgrade its digital platform to improve the user experience and streamline its e-commerce operations, and chose to move to a more scalable solution. 23 Digital was tasked with creating the new e-commerce website on Shopify Plus.
A Shopify Plus storefront for energy, hydration and recovery products
The project images show the new homepage with a header holding a store search bar, account sign-in, wishlist and cart. Below it, the main navigation groups the range into Energy, Hydration, Recovery, Supplements, Bundles and Bottles, followed by a hero section with a product headline, a Shop Now button and a lifestyle image.
About the partner
23 Digital Pty Ltd is a Plus-tier Shopify Partner based in St Kilda, Australia, serving clients in Australia and India, and has been a partner since 2023. It holds a 4.9 rating from 10 reviews and works with health and beauty brands, among other industries.
Frequently asked questions
AI-generatedWho migrated Science in Sport Australia from Magento to Shopify Plus?
23 Digital Pty Ltd was tasked with creating Science in Sport Australia's new e-commerce website on Shopify Plus, replacing its legacy Magento system.
Why did the sports nutrition brand Science in Sport Australia leave Magento for Shopify?
According to 23 Digital, the legacy Magento system was becoming inefficient, and the brand wanted a more scalable platform to improve user experience and streamline its e-commerce operations.
Where is 23 Digital Pty Ltd based?
23 Digital Pty Ltd is based in St Kilda, Australia, serves clients in Australia and India, and works in English.



