Section119.com

Section 119 is a New York-based go-to destination for officially licensed Grateful Dead merchandise and iconic band apparel. We've been working with Section 119 since 2019 and, in 2024, carried out a full Shopify 2.0 upgrade, supercharged automations by Klaviyo, and improved the UX of store.
Project details
- IndustryAI
- Clothing and fashion
- Partner
- Milk Bottle Labs · 5 from 41 reviews · Shopify partner since 2013
What was delivered
AI-generated- Full Shopify 2.0 upgrade
- Supercharged store automations
- Store UX improvements
Inside the project
AI-generatedWritten by ShopDigest AI from Milk Bottle Labs’ description and project images.
Supporting a New York Grateful Dead merch store since 2019
Section 119 is a New York-based store for officially licensed Grateful Dead merchandise and band apparel, and Milk Bottle Labs has worked with the brand since 2019. The project image shows the store's homepage, with main navigation for Shop All, Grateful Dead, Phish, More Bands, Gifts, New, Marketplace and Sale.
The 2024 Shopify 2.0 upgrade and store automations
In 2024, Milk Bottle Labs carried out a full Shopify 2.0 upgrade of the Section 119 store. The same work covered the store's automations, which the agency says it supercharged, and improvements to the store's UX.
About the partner
Milk Bottle Labs is a Plus-tier Shopify Partner based in Dublin, Ireland, serving Ireland, the United Kingdom and the United States, and has been a Shopify Partner since 2013. It has a 5 rating from 41 reviews and lists clothing and fashion among its industries.
Frequently asked questions
AI-generatedWho supports the Section 119 Shopify store?
Milk Bottle Labs has worked with Section 119, a New York-based Grateful Dead merchandise store, since 2019.
What did Milk Bottle Labs do for Section 119 in 2024?
In 2024, Milk Bottle Labs carried out a full Shopify 2.0 upgrade, worked on the store's automations and improved its UX.
What does Milk Bottle Labs charge for Shopify work?
Milk Bottle Labs lists its pricing as "Starting from $7500".




