Shopify & Klaviyo Email Marketing Automation

• Email marketing automation structure
• Email platform and Shopify sync
• 9 automation flows with 38 emails
• Expansion to 12 flows and 46 emails
• A/B email variants

9 automation flows and 38 emails in the first month

The work started with the structure of the store's email marketing automation. eCommerce-Today.com designed and implemented it within 1 month, correctly syncing the email platform with Shopify for the official L.O.L. Surprise! store, which sells the brand's dolls. The launch set covered 9 automation flows with a total of 38 emails.

Growing the L.O.L. Surprise! flows to 12 and 46 emails

After 6 months, the agency had optimized the setup and expanded it to 12 flows and 46 emails, plus A/B variants. On results, eCommerce-Today.com reports that email revenue, open rate and click-through rate all went up by 15-270% after the first 3 months.

About the partner

eCommerce-Today.com is a Plus-tier Shopify Partner based in Brasov, Romania, partnering with Shopify since 2019 and rated 4.9 from 205 reviews. The agency works in English, Spanish and French.

Who set up email marketing automation for the L.O.L. Surprise! Shopify store?

eCommerce-Today.com designed and implemented the email marketing automation, syncing the email platform and Shopify within 1 month.

How many email automation flows were built for this Shopify toy store?

eCommerce-Today.com set up 9 automation flows with 38 emails, and 6 months later had grown them to 12 flows and 46 emails, plus A/B variants.

What results did the Shopify email automation deliver?

eCommerce-Today.com reports that email revenue, open rate and click-through rate all went up by 15-270% after the first 3 months.

Where is eCommerce-Today.com based and which languages does it work in?

eCommerce-Today.com is based in Brasov, Romania, and works in English, Spanish and French.