Shopify Migration with SEO and Traffic Gains

We migrated leading sports brand WINMAU to Shopify, transforming their site into a direct-to-consumer store. The migration improved search performance, with average positions up by over 30% and click-through rates rising across high-intent terms. Non-branded visibility grew, with impressions more than doubling, strengthening both reach and sales potential.
Project details
- ServicesAI
- IndustryAI
- Sports and recreation
- Partner
- Visit Digital Ltd · 5 from 1 review · Shopify partner since 2020
What was delivered
AI-generated- Migration of the WINMAU site to Shopify
- Direct-to-consumer Shopify store
Inside the project
AI-generatedWritten by ShopDigest AI from Visit Digital Ltd’s description and project images.
Taking WINMAU direct to consumers on Shopify
WINMAU is a sports brand that Visit Digital Ltd describes as a leading one, and the project images show it sells darts. Visit Digital Ltd migrated the brand's site to Shopify and turned it into a direct-to-consumer store.
Search gains after WINMAU's move to Shopify
According to Visit Digital Ltd, the migration improved WINMAU's search performance. Average positions rose by over 30%, and click-through rates went up across high-intent terms. Non-branded visibility also grew, with impressions more than doubling, which the agency says strengthened both reach and sales potential.
About the partner
Visit Digital Ltd is a Plus-tier Shopify Partner based in Swansea, United Kingdom, serving the United Kingdom and the United States. A Shopify Partner since 2020 with a 5-star rating from 1 review, it lists Sports and recreation among its industries.
Frequently asked questions
AI-generatedWho migrated the WINMAU darts store to Shopify?
Visit Digital Ltd migrated WINMAU to Shopify and turned its site into a direct-to-consumer store.
What SEO results were reported after WINMAU's Shopify migration?
Visit Digital Ltd reports that average search positions rose by over 30%, click-through rates went up across high-intent terms, and non-branded impressions more than doubled.
Where is Shopify agency Visit Digital Ltd based?
Visit Digital Ltd is based in Swansea, United Kingdom, works in English and serves the United Kingdom and the United States.




