Shopify theme customisation for a clothing brand

• Brand identity
• Brand voice
• Shopify store built on a base theme
• Customisation of the base theme to reflect the brand ethos

Building the Sharmeeli brand from the ground up

Sharmeeli is an ethnic wear brand that SimplePlan Media describes as bold and as one that "flips tradition on its head". The agency partnered with Sharmeeli to build the brand from the ground up: it crafted the brand's identity, defined its voice and shaped its complete digital presence, with the Shopify store as part of that work.

A customised base theme on a limited timeline

The website was built on a Shopify theme within a limited time. SimplePlan Media customised the base theme so that the brand's ethos comes through on the site. The project image shows the homepage: a full-width hero with a brand headline and calls to action to shop and to read about the brand, followed by a row of graphic icons.

About the partner

SimplePlan Media is a Shopify Partner based in New Delhi, India, active since 2020, rated 5 from 2 reviews and serving clients in regions including India, the United States, the United Kingdom and Australia. It works with clothing and fashion brands and lists Store build or redesign starting at $6000.