Snob Life Hair | DTC Growth, Launch Strategy & Lifecycle Marketing
Led ecommerce growth for Snob Life Hair, a DTC hair extensions brand. Oversaw site optimization by redesigning site UX/UI, product merchandising, bundle strategy, pricing logic, email/SMS lifecycle marketing, and high-volume sale execution (BFCM, restocks, promos). Supported inventory launches across bundles, closures, frontals, and wigs while improving conversion, AOV, and retention.
Project details
- Industry
- Health and beauty
- Partner
- MARS Public Relations
What was delivered
- Site UX/UI redesign
- Product merchandising
- Bundle strategy and pricing logic
- Email and SMS lifecycle marketing
- BFCM, restock and promo sale execution
- Inventory launches for bundles, closures, frontals and wigs
Inside the project
Redesigning the Snob Life Hair store around bundles and pricing
Snob Life Hair sells hair extensions direct to consumers. For this Shopify store, MARS Public Relations led ecommerce growth and oversaw site optimization through a redesign of the site's UX/UI. Alongside the redesign came product merchandising, a bundle strategy and pricing logic. MARS Public Relations reports that the work improved conversion, average order value (AOV) and retention.
Email, SMS and BFCM sales for hair extension launches
Lifecycle marketing by email and SMS was also part of the remit. MARS Public Relations handled high-volume sale execution for the brand, covering BFCM, restocks and promotions, and supported inventory launches across Snob Life Hair's bundles, closures, frontals and wigs.
About the partner
MARS Public Relations is a Select tier Shopify Partner based in Atlanta, United States, working in English. Its listed industries include Health and beauty.
Frequently asked questions
Who led Shopify ecommerce growth for Snob Life Hair?
MARS Public Relations led ecommerce growth for Snob Life Hair, a DTC hair extensions brand on Shopify.
What did the Snob Life Hair growth and lifecycle marketing project include?
MARS Public Relations reports that it redesigned the site's UX/UI and handled product merchandising, bundle strategy, pricing logic, email and SMS lifecycle marketing, and BFCM, restock and promo sales. It also supported inventory launches for bundles, closures, frontals and wigs.
Where is MARS Public Relations based?
MARS Public Relations is based in Atlanta, United States, and works in English.
Some sections on this page were written by ShopDigest AI from MARS Public Relations’ description and project images.
