Snowtrax – Shopify Redesign, Theme Upgrade & CRO Optimisation

• Full theme upgrade from an outdated version
• Custom code isolated and migrated to a clean setup
• Design review of navigation and menus
• Product discovery, collection and filter improvements
• Ongoing optimisation and readiness for peak periods such as BFCM

Moving Snowtrax from an outdated theme to Shopify 2.0

Snowtrax's store was running on an outdated theme version. Ecommerce Bournemouth (Ian Langton) carried out a full theme upgrade, isolating the store's custom code and migrating it to a clean, stable setup. In its review, Snowtrax says Ian helped them "migrate from an old theme to Shopify 2.0" and updated "one of our most crucial apps in the process".

Navigation, collections and filters for a ski and snowboard range

Alongside the upgrade, the partner led a full design review and optimisation of navigation, menus, product discovery, collections and filters. The project images show a homepage with a search bar and a category menu covering Ski, Snowboard, Clothing, Protection, Bags, Boot Lab and Workshop. Ecommerce Bournemouth (Ian Langton) has supported Snowtrax, which the partner describes as a high-volume retailer, with ongoing optimisation and readiness for peak periods such as BFCM.

About the partner

Ecommerce Bournemouth (Ian Langton) is a Select-tier Shopify Partner based in Poole, United Kingdom, and has been a Shopify Partner since 2019, rated 5 from 11 reviews. Its industries include sports and recreation.

Who upgraded the Snowtrax Shopify theme?

Ecommerce Bournemouth (Ian Langton) upgraded Snowtrax's outdated theme, migrated its custom code to a clean, stable setup and has supported the store with ongoing optimisation.

What was improved in the Snowtrax Shopify redesign?

Ecommerce Bournemouth (Ian Langton) led a design review and optimisation of the ski and snowboard store's navigation, menus, product discovery, collections and filters, along with readiness for peak periods such as BFCM.

What does Ecommerce Bournemouth (Ian Langton) charge for Shopify work?

Ecommerce Bournemouth (Ian Langton) lists a starting price of $500-$5000.