Soft Services
Challenge: Soft Services needed data-driven insights to build personalized customer journeys. Solution: Segments helps Soft Services curate powerful marketing flows that solidify customer loyalty and LTV Results: Soft Services creates and targets over 200 high-value segments in 24 months with Tresl Segments effortlessly shows us the long tail of customer actions after we acquire them through ads.
Project details
- Service
- Industry
- Health and beauty
- Partner
- Tresl Inc.
What was delivered
- Customer segmentation with Tresl Segments
- Data-driven insights for personalized customer journeys
- Segment-based marketing flows
Inside the project
Customer data for a body skincare brand's journeys
Soft Services, which presents itself as the body skin experts, needed data-driven insights to build personalized customer journeys. According to Tresl's case study, the brand uses Tresl Segments to curate marketing flows aimed at customer loyalty and lifetime value.
Over 200 high-value segments in 24 months
Tresl reports that Soft Services has created and targeted over 200 high-value segments in 24 months. The brand is quoted saying Tresl Segments "effortlessly shows us the long tail of customer actions after we acquire them through ads."
About the partner
Tresl Inc. is based in Palo Alto, United States, works in English, Chinese (Traditional) and Japanese, and lists health and beauty among its industries.
Frequently asked questions
Who provides customer segmentation for the Soft Services Shopify store?
Tresl Inc. provides Soft Services with its Tresl Segments app, which the brand uses to build personalized marketing flows.
What results did Soft Services report from customer segmentation on Shopify?
Tresl reports that Soft Services has created and targeted over 200 high-value segments in 24 months.
Where is Tresl Inc. based and which languages does it work in?
Tresl Inc. is based in Palo Alto, United States, and works in English, Chinese (Traditional) and Japanese.
Some sections on this page were written by ShopDigest AI from Tresl Inc.’s description and project images.
