Sotya Migration
From WordPress to Shopify, transforming their site from a B2B-only platform into a dynamic eCommerce store. We rebranded their entire product line, creating a much more visually appealing and user-friendly store. We’ve also worked on boosting brand awareness, opening their B2C channel, and managing paid ads, and overall marketing strategies to drive customer engagement and sales growth.
Project details
- Industries
- Health and beauty
- Business to business (B2B)
- Partner
- Teipe Digital · 5 from 3 reviews · Shopify partner since 2020
What was delivered
- Migration from WordPress to Shopify
- Store that sells to consumers, replacing a B2B-only site
- Rebrand of the full product line
- Paid ads management
- Brand awareness and marketing strategy work
Inside the project
From a B2B-only WordPress site to a Sotya Shopify store
Sotya, a Spanish-language natural supplements brand, used to run a B2B-only site on WordPress. Teipe Digital moved it to Shopify and turned it into a store that sells to consumers, which opened the brand's B2C channel. The project images show the new homepage. Its menu links to the laboratories, sustainability, where to buy, a page for retail stores and the shop, and below them sit a product hero and a press section.
Rebranding the Sotya product line and marketing the launch
Alongside the migration, Teipe Digital rebranded Sotya's full product line. The agency says this made the store much more visually appealing and user-friendly. Teipe Digital also worked on brand awareness, managed paid ads and shaped the overall marketing strategy, with the aim of driving customer engagement and sales growth.
About the partner
Teipe Digital is a Shopify Select Partner based in Madrid, Spain, and has been a partner since 2020. It is rated 5 from 3 reviews, works in health and beauty among other industries, serves Spain, the United States, the United Kingdom, France and Italy, and works in English, Spanish and French.
Frequently asked questions
Who migrated Sotya's store from WordPress to Shopify?
Teipe Digital moved Sotya from WordPress to Shopify and turned the B2B-only site into a store that sells to consumers.
What else did the Sotya Shopify migration include?
Teipe Digital also rebranded Sotya's full product line, opened its B2C channel, managed paid ads and worked on brand awareness and marketing strategy.
Where is Teipe Digital based and which languages does it work in?
Teipe Digital is based in Madrid, Spain, and works in English, Spanish and French.
Some sections on this page were written by ShopDigest AI from Teipe Digital’s description and project images.
