Soul Collective
Soul Collective, a startup specializing in comfortable, empowering, and sustainable women's apparel, sought to establish a strong e-commerce presence that reflected their luxury yet approachable brand voice. Competing against established players like Skims and Fabletics, they needed an innovative strategy to break into the market while resonating with their target audience of women aged 21-45.
Project details
- IndustryAI
- Clothing and fashion
- Partner
- Cultural Relevance · 1 from 1 review · Shopify partner since 2015
Inside the project
AI-generatedWritten by ShopDigest AI from Cultural Relevance’s description and project images.
A women's apparel startup taking on Skims and Fabletics
Soul Collective is a startup making comfortable, empowering and sustainable apparel for women. The brand wanted an e-commerce presence that carried its luxury yet approachable voice, and it needed a strategy to break into a market where it competes against established players such as Skims and Fabletics. Its target audience is women aged 21-45.
Bodysuits, tops and bottoms on the Soul Collective homepage
The project image shows the Soul Collective homepage: a header with navigation for New, Bestsellers, Bodysuits, Tops, Bottoms and Sale, plus search, account and cart icons, followed by a full-width hero section promoting the brand's bodysuits as everyday essentials with a button that leads shoppers to the bodysuit range.
About the partner
Cultural Relevance is based in Tamarac, United States, has been a Shopify Partner since 2015 and serves clients in the United States, Canada and Ghana. It works in English and Spanish and lists clothing and fashion among its industries.
Frequently asked questions
AI-generatedWho built the Shopify e-commerce presence for Soul Collective?
Cultural Relevance, a Shopify Partner based in Tamarac, United States, worked with Soul Collective to establish its e-commerce presence on Shopify.
What did the Soul Collective women's apparel brand need from its Shopify store?
According to Cultural Relevance, Soul Collective wanted an e-commerce presence reflecting its luxury yet approachable brand voice and a strategy to break into a market where it competes against established players like Skims and Fabletics, aimed at women aged 21-45.
Where is Cultural Relevance based and which languages does it work in?
Cultural Relevance is based in Tamarac, United States, serves the United States, Canada and Ghana, and works in English and Spanish.
