Spanx: Headless Commerce & Brand Transformation
Partnered with the Spanx's team to execute a complete storefront transformation aligned with their new brand identity. Built a modern headless commerce experience using Hydrogen and Oxygen, integrated Sanity CMS for flexible content management, and implemented advanced personalization features to support their sophisticated merchandising strategies.
Project details
- Industry
- Clothing and fashion
- Partner
- Form Factory
What was delivered
- Storefront transformation aligned with the new Spanx brand identity
- Headless commerce storefront build
- CMS integration for flexible content management
- Personalization features for merchandising
Inside the project
A headless Spanx storefront for a new brand identity
Spanx had a new brand identity, and Form Factory partnered with the Spanx team on a complete storefront transformation to match it. The store was built as a headless commerce experience, with a CMS integrated for flexible content management.
Personalization for Spanx merchandising
Alongside the rebuild, Form Factory implemented what it describes as advanced personalization features, intended to support the sophisticated merchandising strategies Spanx runs. The project's cover image shows the storefront homepage: a header with the logo, search, cart and menu icons, and a full-width hero with a headline, short copy and a shop button for a seasonal collection.
About the partner
Form Factory is a Shopify Plus partner based in Redding, United States, working in English, with clothing and fashion among the industries it serves.
Frequently asked questions
Who built the headless Shopify storefront for Spanx?
Form Factory partnered with the Spanx team to build a headless commerce storefront as part of a complete storefront transformation.
What was included in the Spanx headless commerce and brand transformation?
Form Factory reports a storefront aligned with the new Spanx brand identity, a headless commerce build, CMS integration for flexible content management, and personalization features to support merchandising.
Where is Form Factory based?
Form Factory is based in Redding, United States, and works in English.
Some sections on this page were written by ShopDigest AI from Form Factory’s description and project images.
