Sparkle in Pink - Mobile App and CRO Optimisation
We transformed Sparkle in Pink’s Shopify Plus experience by boosting site speed from 7 to 65, optimising UX flows, and developing a React Native mobile app to meet their mobile-first audience. Overall, these improvements delivered a 15% increase in conversions, 19% more orders, and a 16% rise in AOV, all launched in time for BFCM.
Project details
- IndustryAI
- Clothing and fashion
- Partner
- Rainy City Agency · 5 from 11 reviews · Shopify partner since 2016
What was delivered
AI-generated- Site speed improvements on Shopify Plus
- UX flow optimisation
- React Native mobile app
Inside the project
AI-generatedWritten by ShopDigest AI from Rainy City Agency’s description and project images.
Taking Sparkle in Pink's site speed from 7 to 65
The project covered Sparkle in Pink's Shopify Plus experience, and the project images show a children's clothing catalogue with navigation for dresses, boys, school, footwear and mom-and-me styles. Rainy City Agency reports boosting the site's speed from 7 to 65 and optimising the store's UX flows as part of the same programme of work.
A React Native app for a mobile-first audience
Alongside the web changes, Rainy City Agency developed a React Native mobile app for Sparkle in Pink, built to meet the brand's mobile-first audience. According to the agency, the speed work, UX changes and the app were all launched in time for BFCM.
15% more conversions, 19% more orders, 16% higher AOV
Results reported by Rainy City Agency cover the combined improvements: a 15% increase in conversions, 19% more orders and a 16% rise in AOV. In its review, Sparkle In Pink says it has been around for 10 years and worked with many developers, and describes Rainy City as "a dev team we can rely on".
About the partner
Rainy City Agency is a Platinum Shopify Partner since 2016, based in Manchester, United Kingdom, and serving the United Kingdom and United States. It holds a 5 rating from 11 reviews and works in clothing and fashion, among other industries.
Frequently asked questions
AI-generatedWho did the Shopify CRO and mobile app work for Sparkle in Pink?
Rainy City Agency improved Sparkle in Pink's Shopify Plus site speed and UX flows and developed a React Native mobile app for the brand.
What results did the Sparkle in Pink Shopify CRO project report?
Rainy City Agency reports a 15% increase in conversions, 19% more orders and a 16% rise in AOV, with site speed going from 7 to 65.
When did the Sparkle in Pink improvements go live?
Rainy City Agency says the speed, UX and mobile app work was all launched in time for BFCM.
Where is Rainy City Agency based?
Rainy City Agency is based in Manchester, United Kingdom, serves the United Kingdom and United States, and works in English.
