STEL

• Online flagship store on Shopify
• Modular, season-less storefront
• Dynamic galleries
• Contextual product pairing
• Animated logo that slides into the page line
• Curated footer

A season-less flagship for STEL's Scandinavian streetwear

STEL's online flagship was built on Shopify to bring together Scandinavian elegance and streetwear edge. Spring/Summer describes the storefront as modular and season-less. The project image shows the homepage with a split two-image hero, the STEL wordmark set vertically down the centre, navigation for Shop, New Arrivals, About and Journal, and calls to action for New Arrivals and Tailoring.

Galleries, product pairing and a sliding logo

The storefront includes dynamic galleries and contextual product pairing. Spring/Summer added animations it calls playful yet refined, including a logo that slides into the page line, and a curated footer that closes each visit to the store.

About the partner

Spring/Summer is a Plus-tier Shopify Partner based in Copenhagen, Denmark, working in English and Danish, with clothing and fashion among the industries it serves.

Who built the STEL Shopify store?

Spring/Summer built STEL's online flagship on Shopify, a modular, season-less storefront for the fashion brand.

What features were built for STEL's Shopify fashion store?

Spring/Summer reports dynamic galleries, contextual product pairing, animations including a logo that slides into the page line, and a curated footer.

Where is Spring/Summer based and which languages does it work in?

Spring/Summer is based in Copenhagen, Denmark, and works in English and Danish.