Stoov | From four stores to one Shopify Markets setup
Stoov needed a simpler and more scalable international setup. Flatline consolidated four separate Shopify stores into one Shopify Markets environment, improved theme performance, and optimized the product experience with clearer variant logic and Combined Listings. The result was a leaner operating model, faster storefront performance, and a reported 13% uplift in conversion.
Project details
- Industry
- Home and garden
- Partner
- Flatline Agency · 5 from 1 review · Shopify partner since 2020
What was delivered
- Four Shopify stores consolidated into one Shopify Markets environment
- Theme performance improvements
- Clearer product variant logic
- Combined Listings for products
Inside the project
Four Stoov stores folded into one Shopify Markets setup
Stoov, whose store navigation lists heated cushions, blankets and shawls, had been running four separate Shopify stores and needed a simpler, more scalable international setup. Flatline Agency consolidated the four stores into a single Shopify Markets environment. The agency describes the result as a leaner operating model for the brand.
Faster theme and clearer variants with Combined Listings
Alongside the consolidation, the agency improved the theme's performance and reworked the product experience with clearer variant logic and Combined Listings. Flatline Agency reports faster storefront performance and a 13% uplift in conversion.
About the partner
Flatline Agency is a Shopify Premier partner based in Amsterdam, Netherlands, and a partner since 2020, serving clients in the Netherlands, Germany and the United States.
Frequently asked questions
Who consolidated Stoov's Shopify stores into one Shopify Markets setup?
Flatline Agency, a Shopify Premier partner based in Amsterdam, consolidated Stoov's four separate Shopify stores into one Shopify Markets environment.
What did Flatline Agency do on Stoov's Shopify store besides the Markets consolidation?
Flatline Agency improved theme performance and optimized the product experience with clearer variant logic and Combined Listings.
What results were reported for the Stoov Shopify Markets project?
Flatline Agency reports a leaner operating model, faster storefront performance and a 13% uplift in conversion.
Where is Flatline Agency based and which languages does it work in?
Flatline Agency is based in Amsterdam, Netherlands, and works in English, German and Dutch.
Some sections on this page were written by ShopDigest AI from Flatline Agency’s description and project images.
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