Surayya: From Basic E-commerce to Premium Digital Boutique

• Creative branding for Surayya
• Visual overhaul of the Shopify store
• Custom stitching module for the unstitched-to-stitched upsell

Turning unstitched fabric sales into a stitching upsell

Surayya sells clothing in both unstitched and stitched form, and eServX built a custom stitching module to handle the step from one to the other. eServX describes the module as professionalising the unstitched-to-stitched upsell, set inside a broader visual overhaul and new creative branding meant to move the store from basic e-commerce to an aspirational brand. eServX reports that the approach boosts average order value by 15-20% and projects a 25% conversion rate increase.

What the Surayya homepage shows

The project image shows the redesigned homepage: a header with the Surayya logo, navigation to collections including Virsa, Pret and Unstitched, plus search, account and cart icons. Below it sits a full-width hero banner featuring a collection campaign, with a currency selector in the corner.

About the partner

eServX is a Shopify Partner based in Faisalabad, Pakistan, since 2023, with a 4.8 rating from 4 reviews. Clothing and fashion is among the industries it works in.

Who redesigned the Surayya Shopify store?

eServX redesigned the Surayya Shopify store, combining creative branding with focused web development and a visual overhaul.

What does the custom stitching module on Surayya's Shopify store do?

eServX built it to professionalise the upsell from unstitched to stitched clothing.

What results did eServX report for the Surayya redesign?

eServX reports a 15-20% boost in average order value and projects a 25% conversion rate increase.

Where is eServX based?

eServX is based in Faisalabad, Pakistan, and works in English.