Surfing Innovation: Crafting Rusty Surfboards' Online Presence

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Homepage of the Rusty Surfboards Shopify store with custom board builder by HTM Digital

Taking a deep dive into Rusty's business goals, HTM Digital worked in partnership with the brand to shape their online vision. Putting the customer front and centre, the site had to cater for beginners looking for a board off the peg and pros wanting a custom setup. The result is a cutting-edge Shopify site complete with an integrated custom board builder and surfboard volume calculator.

Project details

Services: Store build or redesign
Custom apps and integrations
Industry: Sports and recreation
Partner: HTM Digital · 5 from 3 reviews · Shopify partner since 2017
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What was delivered

Shopify site for Rusty Surfboards
Integrated custom board builder
Surfboard volume calculator

Inside the project

Off-the-peg boards and custom setups on one Shopify site

HTM Digital started with Rusty's business goals and worked in partnership with the brand on its online vision. The site had to serve two kinds of surfer: beginners looking for a board off the peg, and pros who want a custom setup. To cover both, the Shopify site includes an integrated custom board builder and a surfboard volume calculator.

Rusty's storefront in the project images

The cover image shows the store's homepage: a header with navigation for Custom, Surfboards, Wakesurfs, Accessories, Team and About, plus search and cart icons, a top bar with account, shipping, contact and language links, and a full-width hero image of a surfer alongside a row of boards.

About the partner

HTM Digital is a Shopify Partner based in Bath, United Kingdom, since 2017, serving the United Kingdom and France in English and French. Its industries include Sports and recreation, and it holds a 5 rating from 3 reviews.

Frequently asked questions

Who built the Shopify site with a custom board builder for Rusty Surfboards?

HTM Digital worked in partnership with Rusty Surfboards to shape its online vision and deliver its Shopify site.

What features were added to the Rusty Surfboards Shopify store?

HTM Digital reports the site includes an integrated custom board builder and a surfboard volume calculator, catering for beginners buying off the peg and pros wanting a custom setup.

Where is HTM Digital based and which languages does it work in?

HTM Digital is based in Bath, United Kingdom, and works in English and French.

Some sections on this page were written by ShopDigest AI from HTM Digital’s description and project images.