Tank Museum Shop
With the museum closed due to Covid, the Tank Museum in Bovington became reliant on its online store to generate vital income. We rebuilt the store to increase conversion rates and average order values by making it easy to browse, find and purchase specific products with intuitive navigation, clean user interfaces, tried and tested best practices and cross selling and upselling techniques.
Project details
- IndustryAI
- Toys and games
- Partner
- JD Ecommerce · 5 from 5 reviews · Shopify partner since 2018
What was delivered
AI-generated- Rebuilt Shopify store for the Tank Museum
- Navigation for browsing and finding specific products
- Clean user interfaces across the store
- Cross-selling and upselling on the store
Inside the project
AI-generatedWritten by ShopDigest AI from JD Ecommerce’s description and project images.
An online shop carrying the Tank Museum through Covid
When Covid closed the Tank Museum in Bovington, the museum became reliant on its online store to generate vital income. JD Ecommerce rebuilt the store with two stated goals: higher conversion rates and higher average order values. The project images show a catalogue spanning tank books, modelling kits, clothing, kids' items, gifts, souvenirs and homeware.
Navigation, clean interfaces and cross-selling for a broad catalogue
According to JD Ecommerce, the rebuilt store makes it easy to browse, find and purchase specific products through intuitive navigation, clean user interfaces and tried and tested best practices, with cross-selling and upselling added to raise order values. The homepage in the project images shows a top menu by product category, a search bar, a featured category slider and a New In product carousel.
What the Tank Museum says about the rebuild
In its review, The Tank Museum describes an ambitious project with an ambitious timescale and budget, and says the results "have exceeded our expectations", adding that the work "has delivered exceptional store performance".
About the partner
JD Ecommerce is a Shopify Partner based in Bournemouth, United Kingdom, working with merchants since 2018 and rated 5 out of 5 across 5 reviews.
Frequently asked questions
AI-generatedWho rebuilt the Tank Museum's Shopify store?
JD Ecommerce rebuilt the Tank Museum's Shopify store while the Bovington museum was closed due to Covid and relied on online sales for income.
What was changed in the Tank Museum Shopify store rebuild?
JD Ecommerce says it made products easy to browse, find and buy with intuitive navigation and clean user interfaces, and added cross-selling and upselling to lift conversion rates and average order values.
What results did the Tank Museum report from its Shopify rebuild?
In its review, The Tank Museum says the results exceeded its expectations and that the work delivered exceptional store performance.
