The Indian Ethnic Co. (Scale & Identity)
The Challenge: A fast-growing apparel brand needing a website that reflected their premium craftsmanship while handling high traffic. The Solution: Developed a highly customized theme with "Game-based Headers" and "Sticky Navigation" to enhance mobile UX. The Result: Transformed the store from a standard site into a powerful brand asset, facilitating 300% growth in digital revenue.
Project details
- IndustryAI
- Clothing and fashion
- Partner
- Thriftizer · 4.8 from 804 reviews · Shopify partner since 2017
What was delivered
AI-generated- Highly customised Shopify theme
- Game-based headers
- Sticky navigation for mobile
- Store revamp
Inside the project
AI-generatedWritten by ShopDigest AI from Thriftizer’s description and project images.
A handcrafted ethnic apparel brand outgrowing a standard site
Thriftizer describes The Indian Ethnic Co. as a fast-growing apparel brand that needed a website to reflect its premium craftsmanship while handling high traffic. The project images show the store presenting handcrafted clothing by artisans of India. In its review, the brand says it searched and spoke to over 100 developers to get its website revamped before working with Thriftizer.
Game-based headers and sticky navigation for mobile shoppers
At the centre of the work is a highly customised Shopify theme. Thriftizer added what it calls "Game-based Headers" and "Sticky Navigation" to improve the mobile shopping experience. The project images show the homepage header: a centred logo, a menu icon, search, account, wishlist and cart icons, a tagline strip, and a full-width slideshow of collection banners below.
From standard site to brand asset: 300% digital revenue growth
Thriftizer reports that the project turned the store from a standard site into a brand asset, helping drive 300% growth in digital revenue. The client gave a 5-star review in May 2022 for the store build or redesign, writing that "Praveen understands Shopify and the functionality they have to offer in depth".
About the partner
Thriftizer is a Shopify Select partner based in Bangalore, India, and has been a Shopify Partner since 2017, with a 4.8 rating from 804 reviews. It lists theme customization at $250-750 and works with clothing and fashion brands.
Frequently asked questions
AI-generatedWho redesigned The Indian Ethnic Co.'s Shopify store?
Thriftizer redesigned the store for The Indian Ethnic Co. and developed a highly customised Shopify theme for the apparel brand.
What was built for The Indian Ethnic Co.'s Shopify theme?
Thriftizer built a customised theme with "Game-based Headers" and "Sticky Navigation" to improve the mobile shopping experience.
What results did the Shopify redesign for The Indian Ethnic Co. deliver?
Thriftizer reports that the redesign helped drive 300% growth in digital revenue.
How much does Thriftizer charge for Shopify theme customization?
Thriftizer lists theme customization at $250-750, and its listed starting prices range from $50-$2500.
Where is Thriftizer based and which languages does it work in?
Thriftizer is based in Bangalore, India, and works in English, French, Hindi and Tamil.
