The Rug District Canada - SEO, Theme and Website Development
The development strategy was to reduce the number of clicks and time taken for users to complete a purchase. This helped the business witness faster and higher conversions with fewer abandoned carts. Also, the integration of the Matrixify app played a pivotal role in facilitating seamless product imports, allowing for the incorporation and updating of an extensive catalog, with over 200,000 skus.
Project details
- IndustryAI
- Home and garden
- Partner
- OptiWeb Marketing · 5 from 1 review · Shopify partner since 2020
What was delivered
AI-generated- Shopify website development
- Shorter purchase path with fewer clicks to checkout
- Product import setup
- Import and updating of a catalog of over 200,000 SKUs
Inside the project
AI-generatedWritten by ShopDigest AI from OptiWeb Marketing’s description and project images.
Fewer clicks between a rug and checkout
The Rug District Canada sells area rugs alongside furniture and decor, hardware, lighting and bed and bath products, as the store navigation in the project images shows. OptiWeb Marketing based its development strategy on reducing the number of clicks and the time shoppers need to complete a purchase. The agency reports that this brought the business faster and higher conversions and fewer abandoned carts.
Loading a catalog of over 200,000 SKUs
The store carries an extensive catalog of over 200,000 SKUs. OptiWeb Marketing set up product imports for adding and updating that catalog. The project images show a homepage with a centred logo header, a top menu of product categories, Brands and a Trade Program, and a full-width lifestyle hero below.
About the partner
OptiWeb Marketing is a Montreal, Canada-based Shopify Partner since 2020, serving Canada, the United States and the United Kingdom in English and French. It lists SEO starting at $1500 and works with home and garden brands among other industries.
Frequently asked questions
AI-generatedWho developed the Shopify website for The Rug District Canada?
OptiWeb Marketing developed The Rug District Canada's Shopify store. The work covered a shorter purchase path and product imports for a catalog of over 200,000 SKUs.
What results did the Shopify build for The Rug District Canada report?
OptiWeb Marketing reports that reducing the clicks and time needed to buy brought faster and higher conversions with fewer abandoned carts.
What does OptiWeb Marketing charge for Shopify SEO?
OptiWeb Marketing lists its SEO service as Starting at $1500.
