The Simple Folk

• Shopify store design and build
• Brand storytelling across the store
• UX design for browsing and product discovery

A storytelling-led store for ethical kidswear

The Simple Folk sells ethically made children's apparel and presents itself around sustainability and quality. Adex360 describes the store it built as visually clean and intuitive, with brand storytelling and easy browsing at the centre. The project image shows a homepage with a full-width hero banner and a call to action, followed by a row of image tiles. The main navigation includes Favorites, Baby, Kids, Women, Collections and About, with a currency selector, search, account and cart icons in the header.

About the partner

Adex360 is a Select Shopify Partner based in Luton, United Kingdom, and a partner since 2021, with a 5 rating from 6 reviews. Its industries include clothing and fashion.

Who built the Shopify store for The Simple Folk?

Adex360 built The Simple Folk's Shopify store. The agency describes it as a clean, intuitive store focused on brand storytelling and easy browsing.

What did Adex360 deliver for this children's apparel brand on Shopify?

According to Adex360, it delivered the store design with improved UX and smooth product discovery, built to support the brand's commitment to sustainability and quality.

Where is Adex360 based and which languages does it work in?

Adex360 is based in Luton, United Kingdom, and works in English and Urdu.