Thuasne: A new e-shop to support growth

The project in a few words: ▫A UX/UI overhaul of the platform to enhance storytelling ▫A custom link to the PIM ▫The implementation of marketing automation to boost conversion ▫A comprehensive web marketing strategy to support acquisition
Project details
- IndustryAI
- Sports and recreation
- Partner
- Webqam Groupe · 4.9 from 4 reviews · Shopify partner since 2020
What was delivered
AI-generated- UX/UI overhaul of the e-shop
- Custom link to the PIM
- Marketing automation implementation
- Web marketing strategy for acquisition
Inside the project
AI-generatedWritten by ShopDigest AI from Webqam Groupe’s description and project images.
A storytelling-led e-shop for Thuasne
Thuasne's project title presents the new e-shop as support for growth. Webqam Groupe reworked the UX and UI with storytelling in mind and connected the store to the PIM through a custom link. Beyond the build, the agency implemented marketing automation aimed at conversion and a web marketing strategy for acquisition. The cover image shows the homepage, with a header carrying navigation, search, account and cart, above a full-width hero section featuring a runner.
About the partner
Webqam Groupe is a Shopify Plus partner based in Saint-Etienne, France, a partner since 2020 with a 4.9 rating from 4 reviews, working in French. Its industries include Sports and recreation.
Frequently asked questions
AI-generatedWho redesigned the Thuasne Shopify e-shop?
Webqam Groupe carried out a UX/UI overhaul of Thuasne's Shopify e-shop to enhance storytelling and support the brand's growth.
What did the Thuasne Shopify project include?
Webqam Groupe lists a UX/UI overhaul, a custom link to the PIM, marketing automation to boost conversion and a web marketing strategy to support acquisition.
Where is Webqam Groupe based and which languages does it work in?
Webqam Groupe is based in Saint-Etienne, France, and works in French.



