Toty (Shopify Plus / Liquid) website design / development / support

• Home page storytelling
• Shade-finding tools
• Subscription-ready flows
• Brand voice
• Product education for SPF, makeup and supplements
• Editorial-style content for U.S. and global audiences

A DTC Shopify Plus experience for SPF makeup

Binary Future describes the goal as a conversion-optimised, emotionally resonant DTC experience on Shopify. That covered storytelling on the home page, tools that help shoppers find their shade, and flows built to support subscriptions.

Brand voice and editorial content for U.S. and global shoppers

Besides the build, Binary Future helped shape Toty's brand voice and made the hybrid product education simpler. The UX and content were aligned with both U.S. and global audiences through inclusive, editorial-style content. The project images show the homepage, with a menu, search and cart in the header and a full-width product hero.

About the partner

Binary Future is a Shopify Select partner based in Toronto, Canada, a Shopify Partner since 2021 with a 4.9 rating from 7 reviews, working in English, Spanish and Russian. Its industries include health and beauty.

Who designed and developed the Toty Shopify Plus store?

Binary Future designed, developed and supported the Toty store on Shopify Plus.

What did Binary Future build for Toty's Shopify beauty store?

Binary Future reports that the work included home page storytelling, shade-finding tools, subscription-ready flows, brand voice and simpler education for Toty's SPF, makeup and supplement products.

Where is Binary Future based and which languages does it work in?

Binary Future is based in Toronto, Canada, and works in English, Spanish and Russian.