Tricker's | Brand-led Commerce Reinvention

Tricker’s is a brand built on heritage, craftsmanship, and quality. When we migrated their website from Magento to Shopify Plus, our focus wasn’t just on improving functionality, it was about protecting the essence of what makes Tricker’s special. Every element of the new site was designed to educate users on the brand’s legacy as a luxury shoemaker while ensuring a seamless shopping experience.
Project details
- ServicesAI
- IndustryAI
- Clothing and fashion
- Partner
- Farrows
What was delivered
AI-generated- Website migration from Magento to Shopify Plus
- New site designed around the brand's legacy as a luxury shoemaker
Inside the project
AI-generatedWritten by ShopDigest AI from Farrows’ description and project images.
Moving a heritage shoemaker from Magento to Shopify Plus
Tricker's is a luxury shoemaker built on heritage, craftsmanship and quality, and its website moved from Magento to Shopify Plus with Farrows. According to Farrows, the brief went beyond improving functionality: the aim was to protect what makes Tricker's distinctive. Every element of the new site was designed to teach shoppers about the brand's legacy as a luxury shoemaker while keeping the shopping experience smooth.
A storefront organised around men's, women's and care ranges
The project images show the Tricker's homepage with a top navigation split into collections, men, women, and care and accessories, plus links to the brand's stores and live chat. A full-width hero slideshow sits below the header, which also carries a country and currency selector, a search icon, an account link and a cart.
About the partner
Farrows is a Shopify Plus tier partner based in Norwich, United Kingdom, working in English. Its industries include clothing and fashion.
Frequently asked questions
AI-generatedWho migrated Tricker's to Shopify Plus?
Farrows migrated the Tricker's website to Shopify Plus, designing the new site to share the brand's legacy as a luxury shoemaker.
Which platform did the Tricker's Shopify store move from?
Farrows reports that Tricker's moved its website from Magento to Shopify Plus.
Where is Shopify partner Farrows based?
Farrows is based in Norwich, United Kingdom, and works in English.

