Triple Bristle: CRO Home Page & Product Page Redesign
We were hired to do a Conversion Rate Optimization (CRO) project to increase their store's conversion rates, as well as identify messaging that resonated with customers via A/B testing. We identified that customers were much more likely to purchase after our redesign than before.
Project details
- IndustryAI
- Health and beauty
- Partner
- In Social · 4.9 from 31 reviews · Shopify partner since 2017
What was delivered
AI-generated- Home page redesign
- Product page redesign
- A/B testing of store messaging
Inside the project
AI-generatedWritten by ShopDigest AI from In Social’s description and project images.
Testing messaging for a sonic toothbrush brand
Triple Bristle sells triple-sided sonic toothbrushes and oral care products. In Social was hired for a conversion rate optimization project with two goals: raise the store's conversion rates and find the messaging that resonated with Triple Bristle customers. A/B testing was used to compare messaging, and the work centred on a redesign of the home page and product pages.
What the Triple Bristle home page shows
The project images show a home page that opens with a hero banner for the toothbrushes, followed by a row of press logos and a product grid of toothbrush models with star ratings. Further down come a feature block with icons, a customer reviews carousel, a section on the three-headed brush, a grid of replacement brush heads, an Instagram feed and a footer with an email signup.
Reported results and the client's review
In Social reports that customers were much more likely to purchase after the redesign than before. In a 5-star review from April 2021, Triple Bristle wrote that In Social "gave it a nice overhaul using various testing methods" and that the team "came prepared, which gave us time to focus on other projects", adding: "Pleased with the outcome."
About the partner
In Social is a Plus-tier Shopify Partner based in Thornhill, Canada, a partner since 2017 serving Canada and the United States, with a 4.9 rating from 31 reviews. Its industries include health and beauty.
Frequently asked questions
AI-generatedWho did the Shopify CRO redesign for Triple Bristle?
In Social did the work, a conversion rate optimization project that redesigned the Triple Bristle home page and product pages.
What did the Triple Bristle CRO project include?
In Social redesigned the home and product pages to raise conversion rates and used A/B testing to find the messaging that resonated with customers.
What results were reported for the Triple Bristle redesign?
In Social reports that customers were much more likely to purchase after the redesign than before. Triple Bristle's review says it was "pleased with the outcome."
Where is In Social based?
In Social is based in Thornhill, Canada, serves Canada and the United States, and works in English.
