Tropic Skincare: Marketing Strategy

• Campaign-based social media advertising
• Sustainable ad account structure
• New launch campaign activity
• Peak trading advertising

Launch campaigns alongside a lasting Tropic ad account

Tropic Skincare needed fast-moving, campaign-based activity right away, while also building a sustainable account structure. That structure had two jobs: driving consistent revenue and supporting new launch activity.

Over £116 for every £1 spent on social ads during peak trading

Eastside® reports that the account was a big success through peak trading, saying every £1 spent on social media advertising yielded over £116 in revenue. The agency also reports excellent conversion volume throughout the work.

Tropic's view of the digital marketing partnership

In its review, Tropic Skincare describes working with Eastside on its digital marketing as "an exciting journey, covering new ground and seeing phenomenal results." The brand says it has adapted with the team to "the fast pace of Tropic’s marketing strategy over the past 6m+" and that it is "blown away by the results they have achieved."

About the partner

Eastside® is a London-based Shopify Platinum Partner since 2012, serving the United Kingdom, United States and United Arab Emirates, with a 4.9 rating from 139 reviews. It works with brands in health and beauty.

Who ran the Shopify social media advertising for Tropic Skincare?

Eastside®, a London-based Shopify Platinum Partner, ran Tropic Skincare's campaign-based social media advertising and built its account structure.

What results did Tropic Skincare's social ads achieve?

Eastside® reports that through peak trading, every £1 spent on social media advertising yielded over £116 in revenue, with excellent conversion volume throughout.

What was the goal of Tropic Skincare's paid advertising strategy?

The goal was to launch fast-moving, campaign-based activity while building a sustainable account structure that drives consistent revenue and supports new launches.