Uk's Fragrance Brand
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Helped a UK-based fragrance store boost brand awareness and sales using strategic Facebook ads. Over 30 days, I spent £22,000, resulting in 12,258 purchases and generating £32,000 in revenue from Facebook, with total Shopify sales hitting £45,000. My strategy focused on attracting first-time buyers and retargeting them to maximize customer lifetime value. Although the initial ROAS was modest, th
