Ursa Major - Returning customers & retention
We partnered with Ursa Major to improve customer retention. Our audit identified storytelling gaps and the need for more messaging to promote returning and subscribing. We analysed cancellations, finding that many users who dropped out should have been using the product. Most cancellations were for lower-priced items, with the third month being a common cancellation point.
Project details
- IndustryAI
- Health and beauty
- Partner
- Superco · 5 from 11 reviews · Shopify partner since 2020
What was delivered
AI-generated- Customer retention audit
- Review of storytelling and returning and subscribing messaging
- Cancellation analysis
Inside the project
AI-generatedWritten by ShopDigest AI from Superco’s description and project images.
Storytelling gaps in Ursa Major's retention messaging
Ursa Major, a skincare brand on Shopify, brought in Superco to improve customer retention. The audit found gaps in how the brand told its story, and showed that the store needed more messaging to encourage shoppers to come back and to subscribe.
What Ursa Major's cancellations revealed
Superco also analysed cancellations. By Superco's account, many of the customers who dropped out should have kept using the product. Most cancellations were for lower-priced items, and the third month was a common point for customers to cancel.
About the partner
Superco is a Platinum Shopify Partner based in London, United Kingdom, serving the United Kingdom and United States, a partner since 2020 with a 5 rating from 11 reviews. Its industries include Health and beauty.
Frequently asked questions
AI-generatedWho did the Shopify customer retention audit for Ursa Major?
Superco, a Platinum Shopify Partner based in London, worked with skincare brand Ursa Major to improve customer retention.
What did the retention audit find for the Ursa Major skincare store?
Superco found storytelling gaps and a need for more messaging about returning and subscribing. Its cancellation analysis showed most cancellations were for lower-priced items, and the third month was a common cancellation point.
What does Superco charge for Shopify work?
Superco lists its pricing as "Starting from $325".
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