VYRE
Delivered a mobile-first custom Shopify solution for VYRE featuring innovative dual-scroll product pages and strategic variant architecture for enhanced SEO performance. Custom theme development perfectly aligned with their minimal fashion aesthetic. Implemented comprehensive conversion tracking and strategic ad campaigns for successful launch.
Project details
- IndustryAI
- Clothing and fashion
- Partner
- Design Data Dynamics · 5 from 6 reviews · Shopify partner since 2021
What was delivered
AI-generated- Mobile-first custom Shopify theme
- Dual-scroll product pages
- Product variant structure for SEO
- Conversion tracking setup
- Ad campaigns for the store launch
Inside the project
AI-generatedWritten by ShopDigest AI from Design Data Dynamics’ description and project images.
From a DIY start to a custom VYRE build
VYRE describes itself as a new fashion brand that came in with a clear idea of how its website should look, feel and work. According to the brand's review, the team first tried building parts of the site themselves but ran into issues with theme customisation and with setting up custom product and collection pages. A friend then referred them to Aditya.
Dual-scroll product pages for a minimal fashion label
The custom theme was built mobile-first and, in the expert's words, aligned with VYRE's minimal fashion aesthetic. Product pages use a dual-scroll layout, and product variants were structured with search performance in mind. The project images show a homepage with a split hero of two product shots, the VYRE logo centred over a shop now link, a menu icon and a cart link.
Conversion tracking and ad campaigns for the VYRE launch
Beyond the storefront, Design Data Dynamics reports implementing conversion tracking for VYRE and running ad campaigns for the store's launch, which the expert describes as successful. VYRE rated the work 5 out of 5 in its August 2025 review, filed under Store build or redesign.
About the partner
Design Data Dynamics is a Shopify Partner since 2021 based in Surry Hills, Australia, serving Australia and New Zealand, with a 5-star rating from 6 reviews. Its industries include Clothing and fashion.
Frequently asked questions
AI-generatedWho built the custom Shopify store for fashion brand VYRE?
Design Data Dynamics built VYRE's mobile-first custom Shopify theme, and VYRE rated the work 5 out of 5 in its August 2025 review.
What was built for the VYRE Shopify store?
Design Data Dynamics reports a mobile-first custom theme with dual-scroll product pages and a product variant structure planned for SEO, plus conversion tracking and launch ad campaigns.
Why did VYRE hire a Shopify expert instead of building the store itself?
According to VYRE's review, the team tried building parts of the site themselves but ran into issues with theme customisation and custom product and collection pages.
Where is Design Data Dynamics based?
Design Data Dynamics is based in Surry Hills, Australia, serves Australia and New Zealand, and works in English.
