Willow and Cole

Willow and Cole was founded to offer new parents beautifully curated gift boxes filled with practical yet stylish luxury items for their new arrival. They needed a new website to properly support online sales as their existing site was no longer fit for purpose. We built a Gatsby website with Shopify as the headless ecommerce platform, the combination delivered both performance and flexibility.
Project details
- Industry
- Lifestyle
- Partner
- Attach Digital
What was delivered
- New Gatsby website
- Shopify set up as the headless ecommerce platform
- Storefront built to support online sales
Inside the project
Curated gift boxes for new parents, on a Gatsby and Shopify stack
Willow and Cole was founded to offer new parents curated gift boxes of practical, stylish luxury items for a new arrival. The brand's existing site was no longer fit for purpose and could not properly support online sales. Attach Digital replaced it with a Gatsby website, using Shopify as the headless ecommerce platform behind it. Attach Digital says the combination delivered both performance and flexibility. The project image shows a homepage with wishlist, account, search and cart links, navigation for baby gift sets, boys, girls and cashmere baby blankets, and a large hero section introducing new baby gifts.
About the partner
Attach Digital is a Select tier Shopify Partner based in Liverpool, United Kingdom, serving merchants in the United Kingdom, Ireland and the United States.
Frequently asked questions
Who built the headless Shopify website for Willow and Cole?
Attach Digital built Willow and Cole's new website using Gatsby, with Shopify as the headless ecommerce platform.
Why did Willow and Cole need a new Shopify website?
According to Attach Digital, the brand's existing site was no longer fit for purpose and could not properly support online sales.
Some sections on this page were written by ShopDigest AI from Attach Digital’s description and project images.




