Wordsworth & Black USA — Shopify Design, Development & CRO

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Homepage of the Wordsworth & Black Shopify store redesigned by Frenco.ae

Redesigned and developed Wordsworth & Black, a US-based luxury fountain pen & writing instrument brand, with Shopify custom design, UX improvements & conversion rate optimization. Enhanced product presentation, simplified navigation, and optimized checkout to elevate aesthetic and increase sales. Specialized in Shopify design, development & CRO for premium stationery.

Project details

Services: Store build or redesign
Conversion rate optimization
Industry: Stationery
Partner: Frenco.ae · 5 from 2 reviews · Shopify partner since 2016
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What was delivered

Custom Shopify design and development
UX improvements
Product presentation updates
Simplified navigation
Checkout optimization

Inside the project

A Shopify store for luxury fountain pens and writing instruments

Wordsworth & Black is a US-based brand selling luxury fountain pens and writing instruments. Frenco.ae describes its role as Shopify custom design, development and conversion rate optimization for premium stationery. The project cover image shows the homepage header, with menus for Writing Instruments, Inks & Papers, Gift Shop, Shop Bestsellers, Heritage and The Journal above a full-width hero image.

Product presentation, navigation and checkout changes

Frenco.ae names three areas of change: better product presentation, simpler navigation and an optimized checkout. The UX improvements were done alongside the custom design work, and the stated aim was to improve the store's look and increase sales.

About the partner

Frenco.ae is a Select-tier Shopify Partner based in Dubai, United Arab Emirates, and has been a partner since 2016. It serves clients in regions including the United States, the United Kingdom and Canada, and holds a rating of 5 from 2 reviews.

Frequently asked questions

Who redesigned the Wordsworth & Black Shopify store?

Frenco.ae redesigned and developed the Shopify store for Wordsworth & Black, a US-based luxury fountain pen and writing instrument brand.

What Shopify design and CRO work was done for Wordsworth & Black?

Frenco.ae reports custom design, UX improvements and conversion rate optimization, including better product presentation, simpler navigation and an optimized checkout.

Where is Shopify Partner Frenco.ae based?

Frenco.ae is based in Dubai, United Arab Emirates, and works in English.

Some sections on this page were written by ShopDigest AI from Frenco.ae’s description and project images.