Zelesta: Europe’s fastest-growing bedding brand
Zelesta introduced washable duvets to Dutch consumers, but scaling meant educating an entire market. We rebuilt their Shopify store from the ground up, optimized checkout flows with urgency and social proof, and launched a full-scale CRO program. The result? Zelesta transformed into Europe's fastest-growing bedding brand, expanding across Germany, Sweden, France, and beyond.
Project details
- Industry
- Home and garden
- Partner
- RocketCare · 5 from 2 reviews · Shopify partner since 2022
What was delivered
- Shopify store rebuilt from the ground up
- Checkout flows optimized with urgency and social proof
- CRO program
Inside the project
A ground-up rebuild for a washable duvet brand
Zelesta brought washable duvets to Dutch consumers, and to scale it had to educate an entire market about the product. RocketCare rebuilt the brand's Shopify store from the ground up.
Checkout urgency, social proof and a CRO program
On the conversion side, RocketCare optimized the checkout flows with urgency and social proof, then launched what it calls a full-scale CRO program. RocketCare reports that Zelesta became Europe's fastest-growing bedding brand, expanding across Germany, Sweden, France and beyond.
About the partner
RocketCare is a Select Shopify Partner based in Beilen, Netherlands, a partner since 2022, working in English and Dutch and serving the Netherlands, Belgium, Germany, Sweden, Denmark and Norway. It holds a 5 rating from 2 reviews.
Frequently asked questions
Who rebuilt the Zelesta Shopify store?
RocketCare rebuilt Zelesta's Shopify store from the ground up and also ran the brand's conversion work.
What CRO work did RocketCare do for the bedding brand Zelesta?
RocketCare optimized Zelesta's checkout flows with urgency and social proof and launched what it calls a full-scale CRO program.
What results did RocketCare report for Zelesta's Shopify store?
RocketCare reports that Zelesta became Europe's fastest-growing bedding brand, expanding across Germany, Sweden, France and beyond.
Where is RocketCare based and which languages does it work in?
RocketCare is based in Beilen, Netherlands, and works in English and Dutch.
Some sections on this page were written by ShopDigest AI from RocketCare’s description and project images.