Bespoke Theme & SEO platform migration for Vertu Motors PLC

The primary goal of this project was to re-platform four of Vertu Motors' ancillary eCommerce websites from two bespoke platforms to Shopify. This would create stores which are scalable in functionality, maintainable, with a lower total cost of ownership. Herd proposed a careful migration to Shopify, mitigating visibility decline with custom Theme development, and ongoing SEO support throughout.