How Sheets & Giggles boosted CVR & revenue through price decreases

The Sheets & Giggles team came to Intelligems with a big question was “are we priced correctly?” The team used Intelligems to split test prices across their sheet collection - they tested a control group, a group w/ 15% higher prices, and a group w/ 15% lower prices. The 15% lower price group generated nearly a 40% lift in conversion rate, yielding a 15% increase in revenue!