MTN OPS - 159% Checkout Growth Through Systemized CRO

Designed, tested, and continuously optimized MTN OPS’ Shopify storefront through an ongoing CRO partnership. By reducing friction and improving the funnel, the site drove a 159% increase in checkouts reached, a 97% lift in add-to-carts, and strong gains in conversion efficiency. Continues as an always-on optimization program driving compounding growth.