MrBeast Scales ‘Mount Shopify’ in Antarctica

American YouTuber Jimmy Donaldson, who operates the YouTube channel MrBeast, has climbed a mountain in Antarctica. And he has named it Mount Shopify. Shopify President Harley Finkelstein took to Twitter to share a clip from MrBeast’s YouTube video that shows him speaking of Shopify in high regard.

“Introducing Mount Shopify by MrBeast,” Finkelstein tweeted the video clip along with MrBeast’s tweet that reads: “After years of trying me and the boys finally spent 50 hours in Antarctica!! (the most remote place on earth) GO WATCH!”

Introducing Mount @Shopify 🏔️ by @MrBeast 😍 https://t.co/TEvvExm5SW pic.twitter.com/pUu05Hq2D6

— Harley Finkelstein (@harleyf) December 25, 2022

Mount Shopify – The Eighth Wonder

In reply, Finkelstein asked the YouTuber to add this mountain to the seven natural wonders of the world.

MrBeast and his team spent 50 hours in Antarctica, climbing a mountain and staying in a self-built tent amid the harsh cold winds. While some of his team members stayed inside the base camp 10 miles away, MrBeast climbed a snow-clad mountain with three of his team members.

In the video, MrBeast can be heard speaking of Shopify as “a platform that makes starting a business incredibly easy”.

“Shopify helped me provide a YouTube channel into a business. And they can do it for whatever you are passionate about. Like climbing mountains,” he added.

How MrBeast Uses Shopify

MrBeast uses YouTube to share his creative content and Shopify to sell his merchandise and a range of chocolate bars. “If you have ever bought my merch or feastables, you have used it. I am forever grateful for them because I have been using them since we had three million subscribers. Shopify literally powers businesses,” he said.

“Shopify powers businesses in 175 countries. Starting a business can be scary kinda like climbing this mountain. But entrepreneurship allows you to wake up every single day and do what you love. So the risk is worth it,” the YouTuber added.

During the entire climb, one of his teammates was seen carrying the Shopify flag. MrBeast put the flag on the top of his conquered mountain and said: “And now that we climbed the mountain, we are going to name it. I think we should name it Shopify because, to be honest, I couldn’t have done it without Shopify.”

The video soon went viral and garnered over 50 million views in three days. Shopify CEO Tobi Lutke also shared the video on Twitter, saying “This video is mind-blowing. You are the greatest”.

He added in another tweet that videos like this inspire the coming generations. “Hah, parents of Shopify are all sharing stories of their excited kids running to them with this video,” Lutke said.

From 3 to 100 Million Subscribers

MrBeast has been a part of the Shopify Partners ecosystem since he had only three million subscribers. He completed 100 million subscribers in August and announced the expansion of his Shopify business by introducing new products.

“I have personally been using Shopify to sell merch since we had three million subscribers, which is crazy because we are on a 100 million. Now, we also use it to sell our chocolate bars and so much more,” he was heard saying in the video posted by Finkelstein.

In October, the YouTuber released 200 limited edition Beast socks on his Shopify store. Surprisingly, the stock went sold out within three minutes. Many users reported that the stock went sold out even before they could make any transaction on MrBeast’s Shopify store.

Shopify said in a tweet, “blink and you’ll miss it fr,” with a shocking face emoji. It was an experiment by MrBeast on his website mrbeastsocks.com. He thanked all his buyers and followers to help in his experiment. “They sold out, thank you everyone that helped with my experiment haha,” he tweeted in reply.

MrBeast’s Shopify Journey

In November, Shopify published a blog post documenting the journey of MrBeast. The Shopify president called him an inspiration for a new gen of entrepreneurs, adding that MrBeast has scaled two businesses on Shopify at the age of 24.

“The fastest-growing category of small businesses: content creators. MrBeast is the blueprint for a new gen of entrepreneurs: build an audience, then launch a business. He’s the biggest YouTuber in the world with +100M subs, and has scaled 2 businesses on Shopify. He’s 24,” Finkelstein tweeted.

Apart from YouTubing, MrBeast operates three businesses, out of which two are completely based on Shopify.

1. ShopMrBeast: This is the Shopify store, which MrBeast uses to sell his merchandise. Remember, the socks we mentioned above? Yes, they were sold through the same Shopify store.
2. Feastables: It is another Shopify store operated by MrBeast. He offers healthy snacks on this online store. He introduced a new range of chocolates after crossing 100 million YouTube subscribers. “I have personally been using Shopify to sell merch since we had three million subscribers, which is crazy because we are on a 100 million. Now, we also use it to sell our chocolate bars and so much more,” he was heard saying in the video posted by Finkelstein.

MrBeast Burger is the third business venture led by the 24-year-old YouTuber. It is a brick-and-mortar restaurant based in New Jersey. Earlier, the brand was used to deliver burgers to more than 1600 delivery locations.

Leading Creators Economy

The success of MrBeast on Shopify is a testament to the platform’s dedication to promoting the creator economy. For the unversed, the creator economy is a type of economic structure that allows content creators and social media influencers to make additional money using their product of creativity. Apart from making entertaining content for their viewers, they can also sell them their merchandise or promote someone else’s products using e-commerce platforms like Shopify.

Samir Chaudry, who co-hosts a YouTube channel called Colin&Samir, believes that creators like MrBeast have the advantage to sell online. “I think that everyone is going to be very surprised at what creators like MrBeast can build, because of the mindset that we’ve developed around putting out our product ,” he said.

“Wherever we release something, we get an immense amount of feedback and data that we can take into consideration in the next launch of our product, which, for some creators, happens every day,” Chaudry added.