
Studio Fussy is a female-led design, development and ecommerce optimisation studio for fashion-forward Shopify brands. Founded by Maddie Turney, we create conversion-driven websites loved by both customers & in-house teams due to our theme-based, simple development.

A Shopify redesign project for Australian based fashion brand, Summi Summi. We migrated their site to a new 2.0 Shopify theme packed with built-in functionality to support product discoverability, brand authority & usability. Key scope detailed included: - Sibling Swatches - Cross-Sells - Product Reorganisation - Automated Collections & Filters - Product Page Enrichment - Coming Soon Templates

Website migration to Shopify.

A theme upgrade for Motorino; a mens clothing brand based in Bondi, Australia. Scope Highlights: - Product Reorganisation - Navigation Strategy - Collection Automation & Clean Up - Product Page Enrichment - Mobile-First Collections - Pre-Order Functionality - Sibling Swatches (Product Options) - Complete The Look - Dynamic Size Charts & Care Guides - Lookbook Page Design - Internal Training

We designed & developed this ecommerce experience for supplement brand Bemoody that launched in June 2025.

Theme migration, design & development for Balter Brewing Co's merch store.

