Razorpay Affordability Widget — Market Share Across Shopify App Store Groups
Razorpay Affordability Widget's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
| Keyword razor pay | 2.19%0.13 | Climbing |
| Keyword razorpay magic checkout | 0.55%0.09 | Declining |
| Category Payment experience Selling products > Payments > Payment experience | 0.46%0.03 | Declining |
| Category Payments Selling products > Payments | 0.01%0.00 | Climbing |
| Keyword Widget placement | 0.01%0.00 | Declining |
| Category Selling products | 0.00%0.00 | Climbing |
Showing 1-6 out of 6
Key Insights:
- Razorpay Affordability Widget captures 2.2% of installs in razor pay — its strongest position among the 6 Shopify groups shown.
- Over the past 30 days, 3 gained share and 3 lost share — a mixed share picture.
Razorpay Affordability Widget — Market Share Trend Across Top Groups
Monthly market share trajectory for Razorpay Affordability Widget across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| Keyword Razor Pay | 0.96% | 0.78%0 | 1.44%1 | 2.06%1 | 2.12%0 | 2.19%0 |
| Keyword Razorpay Magic Checkout | 0.39% | 0.36%0 | 0.97%1 | 0.65%0 | 0.78%0 | 0.55%0 |
| Category Payment Experience | 0.58% | 0.56%0 | 0.54%0 | 0.50%0 | 0.47%0 | 0.46%0 |
| Category Payments | 0.01% | 0.01%– | 0.01%– | 0.01%– | 0.01%– | 0.01%– |
| Keyword Widget Placement | 0.01% | 0.01%– | 0.01%– | 0.01%– | 0.01%– | 0.01%– |
Key Insights:
- Razorpay Affordability Widget's biggest share gain is in Razor Pay — expanded from 1.0% to 2.2% over the charted period.
- Across the 5 plotted groups, Razorpay Affordability Widget expanded share in 2 and contracted in 2.
Top Categories Razorpay Affordability Widget Ranks In on Shopify
- Keyword razor pay — Holds 2.2% market share in this keyword (+0.13pp this month) — Razorpay Affordability Widget's growing footprint here.
- Keyword razorpay magic checkout — Holds 0.5% market share in this keyword (-0.09pp this month) — slipping in this keyword.
- Category Payment experience — Holds 0.5% market share in this category (-0.03pp this month) — slipping in this category.
- Category Payments — Holds 0.0% market share in this category (+0.00pp this month) — Razorpay Affordability Widget's growing footprint here.
- Keyword Widget placement — Holds 0.0% market share in this keyword (-0.00pp this month) — slipping in this keyword.
Razorpay Affordability Widget on Shopify — Market Share FAQs
1. Where does Razorpay Affordability Widget have the most market share on Shopify?
Razorpay Affordability Widget captures the largest share of installs in razor pay — 2.2% of the group's tracked install base, followed by 0.5% in razorpay magic checkout and 0.5% in Payment experience. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Razorpay Affordability Widget gaining or losing share in?
Razorpay Affordability Widget's share movement is mixed this month — gaining in some groups, holding or slipping in others. Use the "Market Share Changes" sub-tab to find both the climbers and the decliners ordered by movement size.
3. How is Razorpay Affordability Widget's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. How often does Razorpay Affordability Widget's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Significant share changes typically take 2–4 weeks to manifest because the underlying review base moves slowly; switch the chart's granularity to Weekly to spot inflection points within the noise.
