Afterpay On‑Site Messaging — Market Share Across Shopify App Store Groups
Afterpay On‑Site Messaging's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
| Keyword buy now pay later | 18.11%1.20 | Climbing |
| Keyword afterpay | 13.14%8.58 | Declining |
| Category Payment experience Selling products > Payments > Payment experience | 1.44%1.06 | Declining |
| Keyword Payment messages | 0.71%0.22 | Declining |
| Keyword bnpl | 0.30%0.39 | Declining |
| Keyword Widget placement | 0.21%0.03 | Declining |
| Keyword Real-time messaging | 0.14%0.03 | Declining |
| Keyword payments | 0.07%0.06 | Climbing |
| Category Payments Selling products > Payments | 0.04%0.02 | Declining |
| Category Selling products | 0.01%0.01 | Declining |
Showing 1-10 out of 11
Key Insights:
- Afterpay On‑Site Messaging captures 18.1% of installs in buy now pay later — its strongest position among the 10 Shopify groups shown (11 groups in total).
- Over the past 30 days, 2 gained share and 8 lost share — net downward pressure.
- afterpay saw the sharpest contraction (-8.58pp) — worth checking whether the dip is short-term or sustained.
Afterpay On‑Site Messaging — Market Share Trend Across Top Groups
Monthly market share trajectory for Afterpay On‑Site Messaging across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Keyword Buy Now Pay Later | 4.20% | 0.99%3 | 6.12%5 | 14.84%9 | 17.16%2 | 18.11%1 |
| Keyword Afterpay | 16.42% | 14.23%2 | 19.23%5 | 21.11%2 | 25.96%5 | 13.14%13 |
| Category Payment Experience | 2.30% | 2.31%0 | 3.30%1 | 2.66%1 | 2.48%0 | 1.44%1 |
| Keyword Payment Messages | 1.06% | 0.28%1 | 0.63%0 | 2.57%2 | 0.93%2 | 0.71%0 |
| Keyword Bnpl | — | 0.45% | 0.67%0 | 1.00%0 | 0.72%0 | 0.30%0 |
Key Insights:
- Afterpay On‑Site Messaging's biggest share gain is in Buy Now Pay Later — expanded from 15.7% to 18.1% over the charted period.
- Across the 5 plotted groups, Afterpay On‑Site Messaging expanded share in 1 and contracted in 4.
Top Categories Afterpay On‑Site Messaging Ranks In on Shopify
- Keyword buy now pay later — Holds 18.1% market share in this keyword (+1.20pp this month) — Afterpay On‑Site Messaging's growing footprint here.
- Keyword afterpay — Holds 13.1% market share in this keyword (-8.58pp this month) — slipping in this keyword.
- Category Payment experience — Holds 1.4% market share in this category (-1.06pp this month) — slipping in this category.
- Keyword Payment messages — Holds 0.7% market share in this keyword (-0.22pp this month) — slipping in this keyword.
- Keyword bnpl — Holds 0.3% market share in this keyword (-0.39pp this month) — slipping in this keyword.
Afterpay On‑Site Messaging on Shopify — Market Share FAQs
1. Where does Afterpay On‑Site Messaging have the most market share on Shopify?
Afterpay On‑Site Messaging captures the largest share of installs in buy now pay later — 18.1% of the group's tracked install base, followed by 13.1% in afterpay and 1.4% in Payment experience. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Afterpay On‑Site Messaging gaining or losing share in?
Afterpay On‑Site Messaging is contracting in more groups than it's expanding. afterpay saw the sharpest dip this month — switch to "Market Share Changes" to see the full distribution and check whether the contractions cluster around a shared theme.
3. How is Afterpay On‑Site Messaging's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. In how many Shopify groups does Afterpay On‑Site Messaging hold market share?
Afterpay On‑Site Messaging appears in 11 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
5. How often does Afterpay On‑Site Messaging's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Afterpay On‑Site Messaging is currently losing share in more groups than it's gaining — the trend chart's date range filter lets you check whether the slide started recently or has been ongoing.
