Selling Online Shopify Apps — Country-Level Market Share
All countries ranked by current install share of selling online Shopify apps, with change vs 30 days ago. Filter by date range, sort by share or share change.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 |  United States | 47.65% | 0.62 |
| 2 |  United Kingdom | 7.86% | 0.08 |
| 3 |  Canada | 4.45% | 0.05 |
| 4 |  Australia | 4.06% | 0.04 |
| 5 |  Germany | 3.65% | 0.11 |
| 6 |  France | 2.80% | 0.13 |
| 7 |  Italy | 2.06% | 0.07 |
| 8 |  Spain | 1.98% | 0.02 |
| 9 |  Netherlands | 1.83% | 0.03 |
| 10 |  India | 1.64% | 0.09 |
Showing 1-10 out of 142
Key Insights:
- United States drives 47.6% of selling online Shopify app installs — the largest single market for the category.
- Top 3 markets (United States, United Kingdom, Canada) cover 60.0% of all tracked selling online installs — highly concentrated demand.
- France's share of selling online app reviews has slipped the most this month (-0.1pp) — a relative shift, as other markets contributed a larger portion of this month's reviews.
Selling Online Shopify Apps — Geographic Distribution Over Time
Monthly market share trajectory for the top 5 countries driving selling online Shopify app installs — see how regional dominance has shifted month by month.
Charts Data
| Country | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| United States | 46.2%0.84 | 45.8%0.37 | 46.4%0.58 | 46.9%0.49 | 47.3%0.47 | 47.6%0.31 |
| United Kingdom | 7.9%0.34 | 7.9%0.02 | 7.7%0.23 | 7.8%0.11 | 7.8%0.06 | 7.9%0.04 |
| Canada | 4.6%0.05 | 4.4%0.17 | 4.5%0.06 | 4.4%0.06 | 4.5%0.05 | 4.5%0.04 |
| Australia | 3.9%0.09 | 3.9%0.05 | 4.0%0.14 | 4.0%– | 4.1%0.08 | 4.1%0.07 |
| Germany | 4.5%0.06 | 4.3%0.22 | 4.0%0.23 | 3.7%0.31 | 3.6%0.18 | 3.6%0.09 |
Key Insights:
- United States's share of selling online app installs expanded from 46.0% → 47.6% over the charted period.
- Top 5 markets plotted: United States, United Kingdom, Canada, Australia, Germany.
- Selling Online app demand is highly concentrated — one market drives the bulk of installs, which usually means the leading apps prioritize that region's needs first.
Geographic Distribution of Selling Online Shopify App Installs
United States dominates demand for selling online Shopify apps with 47.6% of tracked installs — a single market that effectively defines the category's product priorities and pricing. United Kingdom (7.9%) and Canada (4.5%) round out the top 3, together accounting for 60.0% of all selling online app installs. Australia (4.1%) and Germany (3.6%) fill out the top 5, giving a combined view of where selling online app demand actually concentrates. On the flip side, France has lost the most share this month (-0.1pp).
With 47.6% of selling online app installs concentrated in United States, leading apps in this category typically prioritize United States-based merchants for localization, currency, and support hours — apps that over-index in United Kingdom (7.9%) or other regions are often the better fit for stores outside United States.
Geographic Trends for Selling Online Shopify Apps Over Time
United States's share of selling online Shopify app installs grew from 46.0% (Nov 2024) to 47.6% (Nov 2026) — a +1.6pp tightening of geographic concentration toward this market. The top 5 plotted markets — United States, United Kingdom, Canada, Australia, Germany — show which regions consistently drive selling online app demand over time.
United States's widening selling online lead means the leading apps will keep prioritizing this market for localization and feature work — merchants in other regions are increasingly underserved by the category leaders.
Top 5 Apps in Selling Online
- Multifeed Google Shopping Feed — Among the most-installed selling online apps worldwide with 0.8% install share, rated 4.9★.
- Matrixify: Data Export Import — Among the most-installed selling online apps worldwide with 4.7% install share, rated 4.9★.
- MetaShop: Instagram & Facebook — Among the most-installed selling online apps worldwide with 2.7% install share, rated 5.0★.
- Flexify: Facebook Product Feed — Among the most-installed selling online apps worldwide with 0.1% install share, rated 4.4★.
- Pinterest — Among the most-installed selling online apps worldwide with 0.3% install share, rated 4.1★.
Selling Online Shopify Apps — Frequently Asked Questions
1. Which countries dominate selling online Shopify app installs?
United States dominates selling online Shopify app installs with 47.6% of all tracked share. The category is highly concentrated geographically — most leading apps optimize for United States merchants first.
2. Where are selling online Shopify apps most popular?
selling online apps are most popular in United States (47.6% share), United Kingdom (7.9%), and Canada (4.5%). The full breakdown is in the table above — sort by share to see all 10 default rows or paginate for the long tail.
3. Which country is the fastest-growing market for selling online Shopify apps?
United States is the fastest-growing market for selling online apps this month, gaining +0.6pp of share versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which markets are losing share for selling online Shopify apps?
France has shed the most share this month (-0.1pp). Sort the table by Change (Low to High) to see all decliners — could reflect market saturation or merchants migrating to alternative apps.
5. How is country-level market share calculated for selling online on Shopify?
For selling online apps, country share is computed from each country's recent reviews divided by the total reviews collected globally for the category over the same window. Reviews are a robust proxy for installs since Shopify doesn't publish install counts.
6. Has the leading market for selling online Shopify apps changed recently?
United States's share has moved meaningfully over the charted period — from 46.0% to 47.6%. The trend chart shows whether the shift is sustained or part of a wider geographic rotation.
