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EM Form Builder Vs Helium Customer Fields: Which Shopify App Is Best For Your Store In October 2026?

Discover the power of Shopify apps as we compare EM Form Builder and Helium Customer Fields side by side. Evaluate their features, explore their unique benefits, compare their pricing plans and user ratings, and find the perfect fit for your business needs. Let's dive into the comparison table and unlock the possibilities that await your Shopify store.

Helium Customer Fields leads on 4 of the 7 factors, including total reviews, track record and support channels — 350 reviews at 4.5★ — while EM Form Builder leads on rating and budget. Read the full verdict

Install in your Shopify store We pass your name, email and store domain to the Expert Village Media Technologies team so they can help install and configure the app on your store.

.myshopify.com

Comparison

Top EM Form Builder alternatives — detailed comparison

The table below highlights the crucial differences between EM Form Builder and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.

Apps
EM Form BuilderInstall
Helium Customer FieldsInstall
Add app
General information
Ratings4.7 ★ (37 reviews)4.5 ★ (350 reviews)
Developed byExpert Village Media TechnologiesHelium
Launch date14 July 201722 July 2015
PricingFree, $9/month, $19/month, $29/month$15/month, $30/month, $60/month, $200/month
ObjectiveGet in touch with us form, bulk order form, survey and client form.Registration forms for customer accounts that are as distinctive as your store
CategoriesForms, SurveysAccounts and login, Forms
Key features & highlights
PurposeEasily make any contact form, custom form or multi-step form for your store.Make unique sign-up forms for your business and store custom information in customer accounts.
Features list
  • Create any custom form type, including contact, survey, or order forms.
  • Manage all form submissions directly from the app dashboard.
  • Use conditional logic to build dynamic, adaptable forms.
  • Create custom registration forms with drag-and-drop fields for diverse data collection.
  • Automatically sync collected customer data with Shopify fields or metafields.
  • Approve wholesale or B2B customers via account verification or email confirmation.
Highlights—
  • Based in United States
User reviews and ratings
Recommended92.3%93.2%
Pros
  • Quick, professional, and friendly assistance with issue resolution and setup.
  • Simple and intuitive interface for creating and customizing forms.
  • Prompt fixes for technical problems and form adjustments.
  • Ability to tailor forms to specific business needs, including file uploads.
  • Consistent functionality across various use cases.
  • Easy installation and immediate usability.
  • Effective for wholesale forms, customer registrations, and surveys.
  • Highly flexible form-building features allowing tailored solutions for diverse business needs.
  • Consistently praised for responsiveness, expertise, and willingness to resolve issues promptly.
  • Intuitive interface and straightforward setup, enabling quick adoption even for non-technical users.
  • Seamless integration with Shopify and other platforms, enhancing workflow efficiency.
  • Stable functionality with minimal bugs, ensuring consistent user experience.
  • Robust tools like conditional logic, multi-step forms, and file uploads cater to complex requirements.
  • Regular improvements and feature additions based on user feedback.
  • Effective organization and storage of customer data, including custom metafields.
  • Specialized features for vetting and approving wholesale accounts.
  • Users highlight the app’s value in saving time and streamlining operations.
Cons
  • Inability to view form results without upgrading.
  • Concerns over the cost relative to the features offered.
  • Missing features like reordering questions in forms.
  • Reports of forms not displaying correctly or failing to send submissions.
  • Annoyance with repeated prompts to rate the app.
  • A few reviewers mentioned higher costs for advanced features or larger customer bases.
  • Requests for additional integrations (e.g., Klaviyo) or more template options.
Pricing and plans
Total pricing plans44
Free planAvailableNot available
Free trialYes, for 7 day(s)Yes, for 14 day(s)
Technical information
Rating4.7 ★4.5 ★
Total reviews39351
Launch date14 July 201722 July 2015

EM Form Builder vs Helium Customer Fields: Final Verdict

When choosing the ideal Shopify app for your business, both EM Form Builder and Helium Customer Fields offer unique strengths and considerations.

The choice between EM Form Builder and Helium Customer Fields depends on your specific needs and priorities. Consider your business requirements, goals, and the features that align most closely with your objectives. Take into account factors such as pricing, user reviews, support quality, and integrations while making a decision.

We recommend thoroughly exploring the features and functionalities of each app. Remember, what works best for one business may not be ideal for another.

Here's a breakdown of key factors to help you choose a winner.

🥇 Helium Customer Fields

Takes 4 of the 7 comparison factors, with 1 tied. EM Form Builder leads on rating and budget.

FactorPriorityEM Form BuilderHelium Customer Fields
Average RatingHigh priorityWinner—Detail
Total ReviewsHigh priority—WinnerDetail
Launch DateLow priority—WinnerDetail
BudgetHigh priorityWinner—Detail
Support ChannelMedium priority—WinnerDetail
IntegrationsMedium priority—WinnerDetail
Trial PeriodLow priorityTiedTiedDetail

Average Rating

High priority

While considering user reviews, take note of the average ratings for EM Form Builder and Helium Customer Fields. These ratings reflect users' overall satisfaction and can provide valuable insights into the reliability and effectiveness of each app. In this case, EM Form Builder holds an average rating of 4.7 stars, whereas Helium Customer Fields has 4.5 star ratings.

🥇 Winner: EM Form Builder🥈 Runner Up: Helium Customer Fields
For complete details, see the Ratings and Reviews section.

Total Reviews

High priority

Consider the total number of reviews EM Form Builder and Helium Customer Fields have received. A higher number of reviews generally indicates a larger user base and more feedback, which can provide additional insights into the app's performance and user experience. Here, EM Form Builder has received a total of 37 reviews and Helium Customer Fields has 350 reviews.

🥇 Winner: Helium Customer Fields🥈 Runner Up: EM Form Builder
For complete details, see the Ratings and Reviews section.

Launch Date

Low priority

While not a direct measure of quality, consider the launch date of each app - EM Form Builder and Helium Customer Fields to gain some context. A more established app brings years of experience and refinement to the table, but it's important to balance this factor with the app's average rating and total reviews. EM Form Builder and Helium Customer Fields were launched on Jul 14, 2017 and Jul 22, 2015 respectively.

🥇 Winner: Helium Customer Fields🥈 Runner Up: EM Form Builder
For complete details, see the Overview of the Apps section.

Budget

High priority

Take the time to analyze your specific needs, budget for the same, and long-term goals to decide which plan fits your requirements. Here, EM Form Builder offers 4 pricing plans (1 free plan, 3 paid plans) with an average plan price of $14.25. Helium Customer Fields, on the other hand, has a total of 4 pricing plans (0 free plans, 4 paid plans) with an average plan price of $76.25.

🥇 Winner: EM Form Builder🥈 Runner Up: Helium Customer Fields
For complete details, see the Pricing Details section.

Support Channel

Medium priority

Both EM Form Builder and Helium Customer Fields provide customer support through various channels, such as email, live chat, FAQs section, or phone. A higher number of support channels indicates better accessibility and assistance, ensuring timely help whenever you need it. Here, the two apps offer the following support channels:

EM Form Builder2 support options
Helium Customer Fields3 support options
🥇 Winner: Helium Customer Fields🥈 Runner Up: EM Form Builder
For complete details, see the Support section.

Integrations

Medium priority

Evaluate the integration capabilities of EM Form Builder and Helium Customer Fields. Consider the number and variety of integration options they offer with other tools and services - more integration options can provide flexibility and streamline your workflows. Both apps offer various integration options with popular Shopify tools and services.

EM Form Builder3 integrations
Helium Customer Fields10 integrations
🥇 Winner: Helium Customer Fields🥈 Runner Up: EM Form Builder
For complete details, see the Integrations section.

Trial Period

Low priority

Free trial periods allow you to explore the app's features and functionalities before committing. EM Form Builder comes with a 7-day free trial period. Helium Customer Fields, on the other hand, comes with a 14-day free trial period. Take advantage of these trial periods to assess how well each app aligns with your specific business needs.

🥇 Winner: EM Form Builder, Helium Customer Fields🥈 Runner Up: N/A
For complete details, see the Features section.

By comparing and weighing these factors, you can make an informed decision and determine the winner between EM Form Builder and Helium Customer Fields that aligns best with your requirements and preferences for a successful Shopify app experience.

Shopify Apps Detailed Comparison: EM Form Builder vs Helium Customer Fields

In this comprehensive comparison, we'll delve into the details of two Shopify apps: EM Form Builder and Helium Customer Fields. Whether you're seeking to optimize marketing efforts, streamline operations, or improve customer engagement, our in-depth analysis will help you make an informed decision.

OverviewEM Form Builder vs Helium Customer Fields

Let's dive into the overview of these two apps: EM Form Builder and Helium Customer Fields, and uncover how these Shopify apps can elevate your online business and empower you with powerful tools and features.

EM Form Builder Overview

EM Form Builder is a Shopify app developed by Unknown Developer to help merchants with Get in touch with us form, bulk order form, survey and client form. With an average rating of 4.7 stars from 37 reviews, EM Form Builder is one of the top-rated Forms Shopify apps.

Launch DateJul 14, 2017
PurposeEasily make any contact form, custom form or multi-step form for your store.
Pricing summaryFree plan available. Free trial available.

Helium Customer Fields Overview

Helium Customer Fields is a Shopify app developed by Unknown Developer to help merchants with Registration forms for customer accounts that are as distinctive as your store. With an average rating of 4.5 stars from 350 reviews, Helium Customer Fields is one of the top-rated Accounts and login Shopify apps.

Launch DateJul 22, 2015
PurposeMake unique sign-up forms for your business and store custom information in customer accounts.
Pricing summaryFrom $15/month. Free trial available.
Features ComparisonEM Form Builder vs Helium Customer Fields

While both apps are designed to optimize your Shopify store, their intended uses may vary. Let's take a more in-depth look at each of these apps' features.

EM Form Builder Features

  • Make a "contact us" form, survey, order forms, or any form with a security captcha.
  • Receive all form submissions in your app dashboard for easy management, and also have them sent to your email.
  • Make a form using conditional logic for adaptable forms.
  • Easy setup interface with drag and drop feature, including a form builder that allows file uploads.
  • Make complex forms with EVM Custom Form Builder, including feedback and order forms.

Helium Customer Fields Features

  • An easy-to-use form builder where you can drag and drop fields for almost any purpose.
  • Grant approval to wholesale or B2B customers through account confirmation or email verification.
  • Let customers change their own information (name, email, or personalized fields)
  • Set up automatic or conditional tags to categorize different customer groups.
  • Easy to use for developers! Both front-end and back-end APIs can be used for custom builds.
Pricing PlansEM Form Builder vs Helium Customer Fields

There are tons of Shopify apps for small businesses and enterprises alike. From EM Form Builder to Helium Customer Fields, each offers a range of pricing packages to accommodate different business needs.

Let's see how the prices of EM Form Builder and Helium Customer Fields measure up.

EM Form Builder Pricing Details

EM Form Builder has 4 pricing plans: 1 free and 3 paid. The paid plans cost $9/ month, $19/ month, $29/ month and come with a 7-day free trial period.

Free
$0 /month
  • Create 1 Form
  • Create upto 10 fields
  • Get Forms Data To Email
  • One Click Install
  • Customizations
Basic
$9 /month
  • Create upto 2 Forms
  • File Upload Feature
  • Send Customer Forms To Email
  • 100 Submissions/Month
  • Customizations
Pro Plan
$19 /month
  • Create upto 5 Forms
  • File Upload Feature
  • Send Customer Forms To Email
  • Get Form Data in Admin
  • 1500 Submissions/Month
Premium
$29 /month
  • Create upto 10 Forms
  • Dynamic Conditional Logic
  • Image Upload
  • Captcha
  • Get Response by Email

Helium Customer Fields Pricing Details

Helium Customer Fields offers 4 paid plans, which cost $15/ month, $30/ month, $60/ month, $200/ month. The paid plans also come with a 14-day free trial period.

Basic
$15 /month
  • All standard Shopify fields
  • Custom fields (metafields)
  • Field validation
  • Email notifications
  • Form steps (multi-step forms)
Pro
$30 /month
  • All features from Basic
  • Customer auto-tagging
  • Form rules / conditional logic
  • App integrations
  • 5 forms
Advanced
$60 /month
  • All features from Pro
  • Account Approval
  • REST API access
  • Priority support
  • Unlimited forms
Plus
$200 /month
  • All features from Advanced
  • Dedicated account manager
  • Sync more than 50k customers
  • Plans start at $200
  • See all pricing options for more info

Install in your Shopify store We pass your name, email and store domain to the Expert Village Media Technologies team so they can help install and configure the app on your store.

User RatingsEM Form Builder vs Helium Customer Fields

User feedback and reviews play a crucial role in assessing the quality and effectiveness of any Shopify app. Let's take a closer look at what users are saying about EM Form Builder and Helium Customer Fields.

EM Form Builder Ratings

EM Form Builder has garnered an overall rating of 4.7 stars from a total of 37 reviews on the Shopify app store.

4.7★★★★★| 37 reviews

Of the total reviews, 94% are positive, 6% are neutral, and 6% are negative.

✨ AI Summary of EM Form Builder Reviews

This Shopify app is a form builder designed to create customizable forms for various business needs, including customer inquiries, wholesale applications, and product registrations. It offers an intuitive interface for easy setup and supports features like file uploads, multi-field forms, and seamless integration with Shopify stores. The app’s strengths include reliable functionality, flexibility for diverse use cases, and notably responsive customer support, which quickly resolves technical issues and assists with customization. However, the free version has limitations, such as restricted access to form submissions and a cap on the number of forms, which may require upgrading to a paid plan. Some users note occasional display or email delivery issues, though these are typically addressed promptly. While the app excels in simplicity and support, a few users find the pricing structure for advanced features less competitive or desire additional file format support and editing flexibility. Overall, it is a practical solution for businesses needing straightforward yet adaptable form-building tools.

Helium Customer Fields Ratings

Helium Customer Fields has garnered an overall rating of 4.5 stars from a total of 350 reviews on the Shopify app store.

4.5★★★★★| 350 reviews

Of the total reviews, 90% are positive, 10% are neutral, and 10% are negative.

✨ AI Summary of Helium Customer Fields Reviews

The app is a versatile Shopify form builder designed to create highly customizable forms for account registration, wholesale verification, and customer data collection. It offers robust features such as multi-step forms, conditional logic, file uploads, and seamless integration with Shopify Flow and other platforms. The app excels in flexibility, allowing businesses to tailor forms to specific needs, including B2B applications, product registration, and customer segmentation. Its intuitive interface simplifies setup, while advanced customization options, including CSS styling, cater to technical users. A standout strength is the exceptional customer support, frequently noted for its responsiveness, expertise, and willingness to resolve issues promptly, including theme-specific adjustments. Limitations include the absence of automatic syncing with certain third-party tools like Klaviyo, though this feature is reportedly in development. Some users highlight the need for additional template customization options. While the app is praised for its functionality and support, its pricing tiers may be a consideration for businesses with extensive customer bases or simpler needs. Overall, it is a reliable solution for businesses seeking to enhance customer data collection and streamline registration workflows.

Pros and ConsEM Form Builder vs Helium Customer Fields

Let's explore the pros and cons of EM Form Builder and Helium Customer Fields to better understand their strengths and limitations.

EM Form Builder Pros and Cons

Pros
  • Quick, professional, and friendly assistance with issue resolution and setup.
  • Simple and intuitive interface for creating and customizing forms.
  • Prompt fixes for technical problems and form adjustments.
  • Ability to tailor forms to specific business needs, including file uploads.
  • Consistent functionality across various use cases.
  • Easy installation and immediate usability.
  • Effective for wholesale forms, customer registrations, and surveys.
Cons
  • Inability to view form results without upgrading.
  • Concerns over the cost relative to the features offered.
  • Missing features like reordering questions in forms.
  • Reports of forms not displaying correctly or failing to send submissions.
  • Annoyance with repeated prompts to rate the app.

Helium Customer Fields Pros and Cons

Pros
  • Highly flexible form-building features allowing tailored solutions for diverse business needs.
  • Consistently praised for responsiveness, expertise, and willingness to resolve issues promptly.
  • Intuitive interface and straightforward setup, enabling quick adoption even for non-technical users.
  • Seamless integration with Shopify and other platforms, enhancing workflow efficiency.
  • Stable functionality with minimal bugs, ensuring consistent user experience.
  • Robust tools like conditional logic, multi-step forms, and file uploads cater to complex requirements.
  • Regular improvements and feature additions based on user feedback.
  • Effective organization and storage of customer data, including custom metafields.
  • Specialized features for vetting and approving wholesale accounts.
  • Users highlight the app’s value in saving time and streamlining operations.
Cons
  • A few reviewers mentioned higher costs for advanced features or larger customer bases.
  • Requests for additional integrations (e.g., Klaviyo) or more template options.
Featured IntegrationsEM Form Builder vs Helium Customer Fields

Seamless integration with other tools and platforms is crucial for maximizing the functionality and efficiency of your Shopify store. Let's explore the integration capabilities of EM Form Builder and Helium Customer Fields, and see how effortlessly these apps can enhance your store operations.

EM Form Builder Integrations

EM Form Builder offers a wide range of integration options, allowing you to connect with popular third-party tools and services seamlessly. The developer has provided an extensive list of integration tools:

Shopify Adminklaviyomailchimp

Helium Customer Fields Integrations

Helium Customer Fields offers a wide range of integration options, allowing you to connect with popular third-party tools and services seamlessly. The developer has provided an extensive list of integration tools:

CheckoutCustomer accountsShopify FlowShopify AdminAlloyCustomerHubHappy Birthday DiscountsOmnisendSlackZapier
SupportEM Form Builder vs Helium Customer Fields

The support team plays a vital role in resolving queries, offering guidance, and addressing concerns related to EM Form Builder and Helium Customer Fields. Their expertise and responsiveness are key considerations for ensuring a seamless app experience.

EM Form Builder User Support

For any inquiries or assistance regarding EM Form Builder, their dedicated support team is here to assist you. You can reach out to them via email at [email protected].

Helium Customer Fields User Support

For any inquiries or assistance regarding Helium Customer Fields, their dedicated support team is here to assist you. You can reach out to them via email at [email protected]. To address common concerns, Helium Customer Fields offers an extensive FAQ section on its website, providing helpful information and troubleshooting tips.

Need assistance in choosing the right app for your store?

Trust ShopDigest to provide the expertise and support you need to make the most of your chosen Shopify app.

1

Send your details

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2

The developer gets in touch

Expert Village Media Technologies contacts you directly to arrange setup for your store.

3

Install at your own pace

Perfect your store’s functionality without the pressure to move on until you’re ready.

Install in your Shopify store We pass your name, email and store domain to the Expert Village Media Technologies team so they can help install and configure the app on your store.

FAQs for EM Form Builder and Helium Customer Fields

1. What is the key difference between these Shopify apps: EM Form Builder and Helium Customer Fields?

When comparing various Shopify apps, their main objective sets them apart. EM Form Builder is designed to help merchants with Get in touch with us form, bulk order form, survey and client form.. On the other hand, Helium Customer Fields focuses on Registration forms for customer accounts that are as distinctive as your store. Assessing these differences will help you determine which app aligns best with your unique business needs.

2. Which app between EM Form Builder and Helium Customer Fields offers free pricing plan options for Shopify merchants?

EM Form Builder has 1 free plan. Helium Customer Fields has no free plans.

3. What are the pricing plans for EM Form Builder and Helium Customer Fields?

While the specific pricing plans may vary for each app, here's a general breakdown:

EM Form Builder offers a total of 4 pricing plans: 1 free plan and 3 paid plans. Paid plan costs: $9/ month, $19/ month, $29/ month. Free plan cost: Free.

Helium Customer Fields offers a total of 4 pricing plans: 0 free plans and 4 paid plans. Paid plan costs: $15/ month, $30/ month, $60/ month, $200/ month. Free plan costs: Not available.

4. Is there a free trial available for EM Form Builder and Helium Customer Fields?

EM Form Builder comes with a 7-day free trial period. Helium Customer Fields, on the other hand, comes with a 14-day free trial period.

5. What are the integration options available for EM Form Builder and Helium Customer Fields?

EM Form Builder: Shopify Admin, klaviyo, mailchimp.

Helium Customer Fields: Checkout, Customer accounts, Shopify Flow, Shopify Admin, Alloy, CustomerHub, Happy Birthday Discounts, Omnisend, Slack, Zapier.

6. What are the support options available for EM Form Builder and Helium Customer Fields?

EM Form Builder · Email: [email protected] · Website: https://bit.ly/3EuiEeg

Helium Customer Fields · Email: [email protected] · Website: https://heliumdev.com · FAQ: https://customerfields.com/pricing?ref=appstorefaq#faq

7. Are EM Form Builder and Helium Customer Fields compatible with my Shopify theme?

Generally, EM Form Builder and Helium Customer Fields are designed to be compatible with most Shopify themes. However, it is always advisable to review the app documentation or contact the app's support team to ensure seamless integration with your specific theme.

8. Which app between EM Form Builder and Helium Customer Fields is better?

Determining which app between EM Form Builder and Helium Customer Fields is better depends on your specific business requirements. It is recommended to thoroughly evaluate each app based on various factors such as customer reviews, support, integrations, and functionalities to make an informed decision that aligns best with your unique requirements.

Qikify Contact Form BuilderBuilt for Shopify
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Form for contact, pre-order, form creator, and personalized field form.

Free plan · From $5.99/mo · 7d trial
★ 4.9 (436)
Hulk Contact Form BuilderBuilt for Shopify
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Make fashionable forms quickly and easily.

Free plan · From $12.90/mo · 3d trial
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by Powerful Form

Form for Order, Sign-Up Form, Upload File Form, Personalized Form

Free plan · From $14.90/mo · 7d trial
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Most popular

Most popular Shopify apps on the market

Install in your Shopify store We pass your name, email and store domain to the Expert Village Media Technologies team so they can help install and configure the app on your store.

.myshopify.com

Compared in this guide

EM Form Builder
4.7 ★ · 37 reviews · Free plan
Helium Customer Fields
4.5 ★ · 350 reviews · From $15/mo

Verdict at a glance

Helium Customer Fields takes 4 of the 7 comparison factors, including total reviews, track record and support channels. EM Form Builder leads on rating and budget.

🥇 Winner: Helium Customer Fields🥈 Runner Up: EM Form Builder
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