Visually A/B Testing & CRO Vs Cart X ‑ Post Purchase Upsell: Which Shopify App Is Best For Your Store In November 2026?

Discover the power of Shopify apps as we compare Visually A/B Testing & CRO and Cart X ‑ Post Purchase Upsell side by side. Evaluate their features, explore their unique benefits, compare their pricing plans and user ratings, and find the perfect fit for your business needs. Let's dive into the comparison table and unlock the possibilities that await your Shopify store.

Cart X ‑ Post Purchase Upsell leads on rating, track record and support channels — 47 reviews at 5.0★ and a free plan — while Visually A/B Testing & CRO leads on total reviews and budget. Read the full verdict

Install in your Shopify store We pass your name, email and store domain to the Visually.io team so they can help install and configure the app on your store.

.myshopify.com

Comparison

Top Visually A/B Testing & CRO alternatives — detailed comparison

The table below highlights the crucial differences between Visually A/B Testing & CRO and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.

Apps
Add app
General information
Ratings4.8 ★ (147 reviews)5.0 ★ (47 reviews)
Developed byVisually.ioFunnelish
Launch date15 June 20229 February 2022
PricingFree, $15/month, $25/month, $80/monthFree, $19/month, $49/month, $199/month
ObjectiveA/B testing & CRO: simply AB test & personalize with no codeSimplifying One Click Upsell, Checkout Upsell, Thank you Page
CategoriesUpsell and cross-sell, Design elements - OtherUpsell and cross-sell
Key features & highlights
PurposeEasily modify, customize, enhance and A/B test whatever you wish.Quickly make appealing pop-ups and post-purchase upsells to boost your earnings.
Features list
  • Launch full-funnel A/B tests without any coding in minutes.
  • Personalize user experiences using behavioral targeting and AI recommendations.
  • Increase revenue with intelligent upsells and post-purchase offers.
  • Boost revenue with one-click post-purchase upsells and cross-sells.
  • Increase conversions using customizable cart pop-ups with countdown timers.
  • Build thank-you pages effortlessly with a drag-and-drop editor.
Highlights
  • Based in United States
—
User reviews and ratings
Recommended94.6%97.9%
Pros
  • The intuitive interface and no-code editor make it accessible for non-technical users.
  • Frequent praise for responsive, knowledgeable, and proactive customer service.
  • Robust features for running tests quickly, with actionable insights and high-impact results.
  • The team provides valuable guidance, creative ideas, and data-driven recommendations.
  • Significant improvements in conversion rates, AOV, and incremental revenue reported.
  • Advanced targeting and segmentation for tailored user experiences.
  • Tests can be set up and deployed within minutes, reducing reliance on developers.
  • Drag-and-drop functionality and pre-built templates simplify design changes.
  • Affordable pricing with unlimited testing, often replacing multiple other tools.
  • Continuous updates and new functionalities keep the platform ahead of competitors.
  • Highly responsive and helpful support team, with frequent mentions of specific agents like Patrick, David, and Marc.
  • The app is praised for its intuitive setup and user-friendly interface.
  • Users report significant increases in average order value and overall sales performance.
  • Detailed customization options are appreciated, with support often providing guidance.
  • Quick and effective problem-solving by the support team is a recurring highlight.
  • Many users highlight the app’s tangible benefits, such as scaling sales and improving turnover.
Cons
  • Some users reported doubts about the accuracy of test results and platform reliability.
  • A few reviewers noted missing features like testing images or menu structures.
  • Some users report excessive and unwanted email spam, leading to frustration.
Pricing and plans
Total pricing plans44
Free planAvailableAvailable
Free trialYes, for 14 day(s)Yes, for 14 day(s)
Technical information
Rating4.8 ★5.0 ★
Total reviews14848
Launch date15 June 20229 February 2022

Visually A/B Testing & CRO vs Cart X ‑ Post Purchase Upsell: Final Verdict

When choosing the ideal Shopify app for your business, both Visually A/B Testing & CRO and Cart X ‑ Post Purchase Upsell offer unique strengths and considerations.

The choice between Visually A/B Testing & CRO and Cart X ‑ Post Purchase Upsell depends on your specific needs and priorities. Consider your business requirements, goals, and the features that align most closely with your objectives. Take into account factors such as pricing, user reviews, support quality, and integrations while making a decision.

We recommend thoroughly exploring the features and functionalities of each app. Remember, what works best for one business may not be ideal for another.

Here's a breakdown of key factors to help you choose a winner.

🥇 Cart X ‑ Post Purchase Upsell

Takes 3 of the 7 comparison factors, with 2 tied. Visually A/B Testing & CRO leads on total reviews and budget.

FactorPriorityVisually A/B Testing & CROCart X ‑ Post Purchase Upsell
Average RatingHigh priority—WinnerDetail
Total ReviewsHigh priorityWinner—Detail
Launch DateLow priority—WinnerDetail
BudgetHigh priorityWinner—Detail
Support ChannelMedium priority—WinnerDetail
IntegrationsMedium priorityTiedTiedDetail
Trial PeriodLow priorityTiedTiedDetail

Average Rating

High priority

While considering user reviews, take note of the average ratings for Visually A/B Testing & CRO and Cart X ‑ Post Purchase Upsell. These ratings reflect users' overall satisfaction and can provide valuable insights into the reliability and effectiveness of each app. In this case, Visually A/B Testing & CRO holds an average rating of 4.8 stars, whereas Cart X ‑ Post Purchase Upsell has 5.0 star ratings.

🥇 Winner: Cart X ‑ Post Purchase Upsell🥈 Runner Up: Visually A/B Testing & CRO
For complete details, see the Ratings and Reviews section.

Total Reviews

High priority

Consider the total number of reviews Visually A/B Testing & CRO and Cart X ‑ Post Purchase Upsell have received. A higher number of reviews generally indicates a larger user base and more feedback, which can provide additional insights into the app's performance and user experience. Here, Visually A/B Testing & CRO has received a total of 147 reviews and Cart X ‑ Post Purchase Upsell has 47 reviews.

🥇 Winner: Visually A/B Testing & CRO🥈 Runner Up: Cart X ‑ Post Purchase Upsell
For complete details, see the Ratings and Reviews section.

Launch Date

Low priority

While not a direct measure of quality, consider the launch date of each app - Visually A/B Testing & CRO and Cart X ‑ Post Purchase Upsell to gain some context. A more established app brings years of experience and refinement to the table, but it's important to balance this factor with the app's average rating and total reviews. Visually A/B Testing & CRO and Cart X ‑ Post Purchase Upsell were launched on Jun 15, 2022 and Feb 9, 2022 respectively.

🥇 Winner: Cart X ‑ Post Purchase Upsell🥈 Runner Up: Visually A/B Testing & CRO
For complete details, see the Overview of the Apps section.

Budget

High priority

Take the time to analyze your specific needs, budget for the same, and long-term goals to decide which plan fits your requirements. Here, Visually A/B Testing & CRO offers 4 pricing plans (1 free plan, 3 paid plans) with an average plan price of $30.00. Cart X ‑ Post Purchase Upsell, on the other hand, has a total of 4 pricing plans (1 free plan, 3 paid plans) with an average plan price of $66.75.

🥇 Winner: Visually A/B Testing & CRO🥈 Runner Up: Cart X ‑ Post Purchase Upsell
For complete details, see the Pricing Details section.

Support Channel

Medium priority

Both Visually A/B Testing & CRO and Cart X ‑ Post Purchase Upsell provide customer support through various channels, such as email, live chat, FAQs section, or phone. A higher number of support channels indicates better accessibility and assistance, ensuring timely help whenever you need it. Here, the two apps offer the following support channels:

Visually A/B Testing & CRO2 support options
Cart X ‑ Post Purchase Upsell3 support options
🥇 Winner: Cart X ‑ Post Purchase Upsell🥈 Runner Up: Visually A/B Testing & CRO
For complete details, see the Support section.

Integrations

Medium priority

Evaluate the integration capabilities of Visually A/B Testing & CRO and Cart X ‑ Post Purchase Upsell. Consider the number and variety of integration options they offer with other tools and services - more integration options can provide flexibility and streamline your workflows. Both apps offer various integration options with popular Shopify tools and services.

Visually A/B Testing & CRO7 integrations
Cart X ‑ Post Purchase Upsell7 integrations
🥇 Winner: Visually A/B Testing & CRO, Cart X ‑ Post Purchase Upsell🥈 Runner Up: N/A
For complete details, see the Integrations section.

Trial Period

Low priority

Free trial periods allow you to explore the app's features and functionalities before committing. Visually A/B Testing & CRO comes with a 14-day free trial period. Cart X ‑ Post Purchase Upsell, on the other hand, comes with a 14-day free trial period. Take advantage of these trial periods to assess how well each app aligns with your specific business needs.

🥇 Winner: Visually A/B Testing & CRO, Cart X ‑ Post Purchase Upsell🥈 Runner Up: N/A
For complete details, see the Features section.

By comparing and weighing these factors, you can make an informed decision and determine the winner between Visually A/B Testing & CRO and Cart X ‑ Post Purchase Upsell that aligns best with your requirements and preferences for a successful Shopify app experience.

Shopify Apps Detailed Comparison: Visually A/B Testing & CRO vs Cart X ‑ Post Purchase Upsell

In this comprehensive comparison, we'll delve into the details of two Shopify apps: Visually A/B Testing & CRO and Cart X ‑ Post Purchase Upsell. Whether you're seeking to optimize marketing efforts, streamline operations, or improve customer engagement, our in-depth analysis will help you make an informed decision.

OverviewVisually A/B Testing & CRO vs Cart X ‑ Post Purchase Upsell

Let's dive into the overview of these two apps: Visually A/B Testing & CRO and Cart X ‑ Post Purchase Upsell, and uncover how these Shopify apps can elevate your online business and empower you with powerful tools and features.

Visually A/B Testing & CRO Overview

Visually A/B Testing & CRO is a Shopify app developed by Unknown Developer to help merchants with A/B testing & CRO: simply AB test & personalize with no code. With an average rating of 4.8 stars from 147 reviews, Visually A/B Testing & CRO is one of the top-rated Upsell and cross-sell Shopify apps.

Launch DateJun 15, 2022
PurposeEasily modify, customize, enhance and A/B test whatever you wish.
Pricing summaryFree plan available. Free trial available.

Cart X ‑ Post Purchase Upsell Overview

Cart X ‑ Post Purchase Upsell is a Shopify app developed by Unknown Developer to help merchants with Simplifying One Click Upsell, Checkout Upsell, Thank you Page. With an average rating of 5.0 stars from 47 reviews, Cart X ‑ Post Purchase Upsell is one of the top-rated Upsell and cross-sell Shopify apps.

Launch DateFeb 9, 2022
PurposeQuickly make appealing pop-ups and post-purchase upsells to boost your earnings.
Pricing summaryFree plan available. Free trial available.
Features ComparisonVisually A/B Testing & CRO vs Cart X ‑ Post Purchase Upsell

While both apps are designed to optimize your Shopify store, their intended uses may vary. Let's take a more in-depth look at each of these apps' features.

Visually A/B Testing & CRO Features

  • Intelligent and Code-free, Graphic Editor
  • Testing and Improving A/B
  • Product suggestions based on artificial intelligence
  • Intelligent & adaptable upsells (including after purchase)
  • Personalizing User Experience & Focusing Targets

Cart X ‑ Post Purchase Upsell Features

  • Add a pop-up cart after a sale and offers with a countdown after purchasing vitals.
  • Simple thank you page creator with drag & drop feature, included with cross-sell, coupons & discounts.
  • Changing One Click Upsell (OCU), Thank You Page, Checkout Upsell & popup back.
  • Our analytics let you monitor the top-performing sales funnels and products.
  • Sell related products, guarantees, buy one get one offers, package deals, additional sales and upgrades.
Pricing PlansVisually A/B Testing & CRO vs Cart X ‑ Post Purchase Upsell

There are tons of Shopify apps for small businesses and enterprises alike. From Visually A/B Testing & CRO to Cart X ‑ Post Purchase Upsell, each offers a range of pricing packages to accommodate different business needs.

Let's see how the prices of Visually A/B Testing & CRO and Cart X ‑ Post Purchase Upsell measure up.

Visually A/B Testing & CRO Pricing Details

Visually A/B Testing & CRO has 4 pricing plans: 1 free and 3 paid. The paid plans cost $15/ month, $25/ month, $80/ month and come with a 14-day free trial period.

Free - Dev Stores
$0 /month
  • Free for development stores
  • Chat Support
  • AI-Powered Visual Editor
  • Try all of our platform features
Up to 100 Orders
$15 /month
  • Chat Support
  • AI-Powered Visual Editor
  • Advanced Personalization
  • Unlimited Recs, Upsells & Post Purchase
  • Unlimited A/B Tests
Up to 200 Orders
$25 /month
  • Chat Support
  • AI-Powered Visual Editor
  • Advanced Personalization
  • Unlimited Recs, Upsells & Post Purchase
  • Unlimited A/B Tests
Up to 600 Orders
$80 /month
  • Chat Support
  • AI-Powered Visual Editor
  • Advanced Personalization
  • Unlimited Recs, Upsells & Post Purchase
  • Unlimited A/B Tests

Cart X ‑ Post Purchase Upsell Pricing Details

Cart X ‑ Post Purchase Upsell has 4 pricing plans: 1 free and 3 paid. The paid plans cost $19/ month, $49/ month, $199/ month and come with a 14-day free trial period.

FREE · 100 ORDERS
$0 /month
  • Up to 100 store orders/month
  • Popup, post-purchase & thank you offers
  • Unlimited funnels
  • "Powered by Cart X" badge on offers
  • Community + Email support
GROW · 1K ORDERS
$19 /month
  • Up to 1,000 store orders/month
  • Popup, post-purchase & thank you offers
  • Unlimited funnels
  • No Cart X badge on offers
  • Chat support
SCALE · 10K ORDERS
$49 /month
  • Up to 10,000 store orders/month
  • Popup, post-purchase & thank you offers
  • Unlimited funnels
  • No Cart X badge on offers
  • Chat support
UNLIMITED
$199 /month
  • No order limit
  • No Cart X badge on offers
  • Popup, post-purchase & thank you offers
  • Unlimited funnels
  • Priority chat support

Install in your Shopify store We pass your name, email and store domain to the Visually.io team so they can help install and configure the app on your store.

User RatingsVisually A/B Testing & CRO vs Cart X ‑ Post Purchase Upsell

User feedback and reviews play a crucial role in assessing the quality and effectiveness of any Shopify app. Let's take a closer look at what users are saying about Visually A/B Testing & CRO and Cart X ‑ Post Purchase Upsell.

Visually A/B Testing & CRO Ratings

Visually A/B Testing & CRO has garnered an overall rating of 4.8 stars from a total of 147 reviews on the Shopify app store.

4.8★★★★★| 147 reviews

Of the total reviews, 96% are positive, 4% are neutral, and 4% are negative.

✨ AI Summary of Visually A/B Testing & CRO Reviews

Visually is a Shopify app designed for A/B testing, conversion rate optimization (CRO), and personalized user experiences, offering a no-code, intuitive interface that enables non-technical users to launch tests quickly. Its strengths include a user-friendly visual editor, robust segmentation capabilities, and seamless integration with Shopify, allowing tests on various page elements like product displays, upsells, and checkout flows. The app provides detailed analytics and actionable insights, often leading to measurable revenue gains. Support is highly responsive, with dedicated assistance for setup, troubleshooting, and strategic guidance. However, some limitations include occasional concerns about data integrity, as noted in isolated cases, and a lack of advanced customization options for certain test parameters, such as image or menu variations. Despite these drawbacks, the platform is widely praised for its ease of use, speed, and ability to drive significant CRO improvements without developer dependency. Its affordability and feature-rich offering make it a popular choice for businesses of all sizes.

Cart X ‑ Post Purchase Upsell Ratings

Cart X ‑ Post Purchase Upsell has garnered an overall rating of 5.0 stars from a total of 47 reviews on the Shopify app store.

5.0★★★★★| 47 reviews

Of the total reviews, 100% are positive, 0% are neutral, and 0% are negative.

✨ AI Summary of Cart X ‑ Post Purchase Upsell Reviews

The app specializes in post-purchase upsells, helping merchants increase average order value (AOV) through customizable features and seamless integration, particularly effective for cash-on-delivery (COD) orders. Its strengths include an intuitive setup, detailed customization options, and highly responsive customer support, often resolving issues quickly with personalized assistance. The app’s ability to boost sales and turnover is frequently highlighted, with some reporting measurable revenue growth. However, there are isolated concerns about aggressive email marketing practices, which may deter potential users. While the core functionality is well-regarded, the reliance on specific support personnel for troubleshooting suggests variability in service consistency. Overall, the app is a robust solution for upsell strategies, though improvements in automated communication and broader support accessibility could enhance its reliability.

Pros and ConsVisually A/B Testing & CRO vs Cart X ‑ Post Purchase Upsell

Let's explore the pros and cons of Visually A/B Testing & CRO and Cart X ‑ Post Purchase Upsell to better understand their strengths and limitations.

Visually A/B Testing & CRO Pros and Cons

Pros
  • The intuitive interface and no-code editor make it accessible for non-technical users.
  • Frequent praise for responsive, knowledgeable, and proactive customer service.
  • Robust features for running tests quickly, with actionable insights and high-impact results.
  • The team provides valuable guidance, creative ideas, and data-driven recommendations.
  • Significant improvements in conversion rates, AOV, and incremental revenue reported.
  • Advanced targeting and segmentation for tailored user experiences.
  • Tests can be set up and deployed within minutes, reducing reliance on developers.
  • Drag-and-drop functionality and pre-built templates simplify design changes.
  • Affordable pricing with unlimited testing, often replacing multiple other tools.
  • Continuous updates and new functionalities keep the platform ahead of competitors.
Cons
  • Some users reported doubts about the accuracy of test results and platform reliability.
  • A few reviewers noted missing features like testing images or menu structures.

Cart X ‑ Post Purchase Upsell Pros and Cons

Pros
  • Highly responsive and helpful support team, with frequent mentions of specific agents like Patrick, David, and Marc.
  • The app is praised for its intuitive setup and user-friendly interface.
  • Users report significant increases in average order value and overall sales performance.
  • Detailed customization options are appreciated, with support often providing guidance.
  • Quick and effective problem-solving by the support team is a recurring highlight.
  • Many users highlight the app’s tangible benefits, such as scaling sales and improving turnover.
Cons
  • Some users report excessive and unwanted email spam, leading to frustration.
Featured IntegrationsVisually A/B Testing & CRO vs Cart X ‑ Post Purchase Upsell

Seamless integration with other tools and platforms is crucial for maximizing the functionality and efficiency of your Shopify store. Let's explore the integration capabilities of Visually A/B Testing & CRO and Cart X ‑ Post Purchase Upsell, and see how effortlessly these apps can enhance your store operations.

Visually A/B Testing & CRO Integrations

Visually A/B Testing & CRO offers a wide range of integration options, allowing you to connect with popular third-party tools and services seamlessly. The developer has provided an extensive list of integration tools:

CheckoutCheckoutClarityGoogle AnalyticsKlaviyoMetaYotpo

Cart X ‑ Post Purchase Upsell Integrations

Cart X ‑ Post Purchase Upsell offers a wide range of integration options, allowing you to connect with popular third-party tools and services seamlessly. The developer has provided an extensive list of integration tools:

CheckoutShopify AdminCheckout Upselliconitoone click upsellpaypalstripe
SupportVisually A/B Testing & CRO vs Cart X ‑ Post Purchase Upsell

The support team plays a vital role in resolving queries, offering guidance, and addressing concerns related to Visually A/B Testing & CRO and Cart X ‑ Post Purchase Upsell. Their expertise and responsiveness are key considerations for ensuring a seamless app experience.

Visually A/B Testing & CRO User Support

For any inquiries or assistance regarding Visually A/B Testing & CRO, their dedicated support team is here to assist you. You can reach out to them via email at [email protected].

Cart X ‑ Post Purchase Upsell User Support

For any inquiries or assistance regarding Cart X ‑ Post Purchase Upsell, their dedicated support team is here to assist you. You can reach out to them via email at [email protected]. To address common concerns, Cart X ‑ Post Purchase Upsell offers an extensive FAQ section on its website, providing helpful information and troubleshooting tips.

Need assistance in choosing the right app for your store?

Trust ShopDigest to provide the expertise and support you need to make the most of your chosen Shopify app.

1

Send your details

Your name, email and store domain go straight to the Visually.io team.

2

The developer gets in touch

Visually.io contacts you directly to arrange setup for your store.

3

Install at your own pace

Perfect your store’s functionality without the pressure to move on until you’re ready.

Install in your Shopify store We pass your name, email and store domain to the Visually.io team so they can help install and configure the app on your store.

FAQs for Visually A/B Testing & CRO and Cart X ‑ Post Purchase Upsell

1. What is the key difference between these Shopify apps: Visually A/B Testing & CRO and Cart X ‑ Post Purchase Upsell?

When comparing various Shopify apps, their main objective sets them apart. Visually A/B Testing & CRO is designed to help merchants with A/B testing & CRO: simply AB test & personalize with no code. On the other hand, Cart X ‑ Post Purchase Upsell focuses on Simplifying One Click Upsell, Checkout Upsell, Thank you Page. Assessing these differences will help you determine which app aligns best with your unique business needs.

2. Which app between Visually A/B Testing & CRO and Cart X ‑ Post Purchase Upsell offers free pricing plan options for Shopify merchants?

Visually A/B Testing & CRO has 1 free plan. Cart X ‑ Post Purchase Upsell has 1 free plan.

3. What are the pricing plans for Visually A/B Testing & CRO and Cart X ‑ Post Purchase Upsell?

While the specific pricing plans may vary for each app, here's a general breakdown:

Visually A/B Testing & CRO offers a total of 4 pricing plans: 1 free plan and 3 paid plans. Paid plan costs: $15/ month, $25/ month, $80/ month. Free plan cost: Free.

Cart X ‑ Post Purchase Upsell offers a total of 4 pricing plans: 1 free plan and 3 paid plans. Paid plan costs: $19/ month, $49/ month, $199/ month. Free plan cost: Free.

4. Is there a free trial available for Visually A/B Testing & CRO and Cart X ‑ Post Purchase Upsell?

Visually A/B Testing & CRO comes with a 14-day free trial period. Cart X ‑ Post Purchase Upsell, on the other hand, comes with a 14-day free trial period.

5. What are the integration options available for Visually A/B Testing & CRO and Cart X ‑ Post Purchase Upsell?

Visually A/B Testing & CRO: Checkout, Checkout, Clarity, Google Analytics, Klaviyo, Meta, Yotpo.

Cart X ‑ Post Purchase Upsell: Checkout, Shopify Admin, Checkout Upsell, iconito, one click upsell, paypal, stripe.

6. What are the support options available for Visually A/B Testing & CRO and Cart X ‑ Post Purchase Upsell?

Visually A/B Testing & CRO · Email: [email protected] · Website: https://www.visually.io

Cart X ‑ Post Purchase Upsell · Email: [email protected] · Website: https://apps.shopify.com/partners/funnelish2 · FAQ: https://cart-x.io/pricing

7. Are Visually A/B Testing & CRO and Cart X ‑ Post Purchase Upsell compatible with my Shopify theme?

Generally, Visually A/B Testing & CRO and Cart X ‑ Post Purchase Upsell are designed to be compatible with most Shopify themes. However, it is always advisable to review the app documentation or contact the app's support team to ensure seamless integration with your specific theme.

8. Which app between Visually A/B Testing & CRO and Cart X ‑ Post Purchase Upsell is better?

Determining which app between Visually A/B Testing & CRO and Cart X ‑ Post Purchase Upsell is better depends on your specific business requirements. It is recommended to thoroughly evaluate each app based on various factors such as customer reviews, support, integrations, and functionalities to make an informed decision that aligns best with your unique requirements.

Deliberate Checkout
by Loftie, Inc.

From $99/mo · 30d trial
★ 0.0 (0)
Dynamic Yield by Mastercard
by Dynamic Yield by Mastercard

Dynamic Yield assists businesses in promptly providing and examining tailored, enhanced experiences.

Free
★ 5.0 (2)

Most popular

Most popular Shopify apps on the market

Install in your Shopify store We pass your name, email and store domain to the Visually.io team so they can help install and configure the app on your store.

.myshopify.com

Compared in this guide

Visually A/B Testing & CRO
4.8 ★ · 147 reviews · Free plan
Cart X ‑ Post Purchase Upsell
5.0 ★ · 47 reviews · Free plan

Verdict at a glance

Cart X ‑ Post Purchase Upsell takes 3 of the 7 comparison factors, including rating, track record and support channels. Visually A/B Testing & CRO leads on total reviews and budget.

🥇 Winner: Cart X ‑ Post Purchase Upsell🥈 Runner Up: Visually A/B Testing & CRO
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