Courses Plus — Market Share Across Shopify App Store Groups
Courses Plus's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
| Keyword thinkific | 89.56%1.43 | Climbing |
| Keyword teachable | 78.29%18.74 | Climbing |
| Keyword webinar | 39.92%4.89 | Climbing |
| Keyword Certification | 23.26%1.57 | Climbing |
| Keyword Quizzes | 12.02%4.85 | Climbing |
| Keyword online course | 9.56%0.92 | Climbing |
| Keyword Access code | 3.55%0.26 | Climbing |
| Collection thank-you-order-status-digital-downloads | 1.60%0.23 | Climbing |
| Category Digital products Selling products > Digital goods and services > Digital products | 1.22%0.20 | Climbing |
| Keyword Externally hosted | 1.00%0.21 | Climbing |
Showing 1-10 out of 41
Key Insights:
- Courses Plus captures 89.6% of installs in thinkific — its strongest position among the 10 Shopify groups shown (41 groups in total).
- Over the past 30 days, 10 gained share — net positive share momentum.
- teachable is the biggest gainer (+18.74pp) — strongest share momentum this month.
Courses Plus — Market Share Trend Across Top Groups
Monthly market share trajectory for Courses Plus across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Keyword Thinkific | 16.98% | 16.98%– | 16.98%– | 87.38%70 | 87.91%1 | 89.69%2 |
| Keyword Teachable | 90.65% | 90.65%– | 90.65%– | 60.86%30 | 57.73%3 | 78.29%21 |
| Keyword Webinar | 8.02% | 19.27%11 | 8.18%11 | 32.52%24 | 35.34%3 | 39.92%5 |
| Keyword Certification | 0.75% | 8.80%8 | 2.79%6 | 21.58%19 | 21.55%0 | 23.34%2 |
| Keyword Quizzes | 0.07% | 0.13%0 | 0.07%0 | 3.94%4 | 7.05%3 | 12.12%5 |
Key Insights:
- Courses Plus's biggest share gain is in Thinkific — expanded from 12.2% to 89.7% over the charted period.
- Across the 5 plotted groups, Courses Plus expanded share in 4 and contracted in 1.
Top Categories Courses Plus Ranks In on Shopify
- Keyword thinkific — Holds 89.6% market share in this keyword (+1.43pp this month) — Courses Plus's growing footprint here.
- Keyword teachable — Holds 78.3% market share in this keyword (+18.74pp this month) — Courses Plus's growing footprint here.
- Keyword webinar — Holds 39.9% market share in this keyword (+4.89pp this month) — Courses Plus's growing footprint here.
- Keyword Certification — Holds 23.3% market share in this keyword (+1.57pp this month) — Courses Plus's growing footprint here.
- Keyword Quizzes — Holds 12.0% market share in this keyword (+4.85pp this month) — Courses Plus's growing footprint here.
Courses Plus on Shopify — Market Share FAQs
1. Where does Courses Plus have the most market share on Shopify?
Courses Plus captures the largest share of installs in thinkific — 89.6% of the group's tracked install base, followed by 78.3% in teachable and 39.9% in webinar. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Courses Plus gaining or losing share in?
Courses Plus is gaining share in more groups than it's losing. teachable is the biggest gainer this month — switch the table sub-tab to "Market Share Changes" to see the full set of gainers and losers ordered by movement size.
3. How is Courses Plus's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. In how many Shopify groups does Courses Plus hold market share?
Courses Plus appears in 41 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
5. How often does Courses Plus's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Courses Plus's current trajectory shows expanding share across multiple Shopify groups — the chart's Monthly granularity smooths weekly noise; switch to Weekly to see the inflection points.
