(Updated September 2026) Track Early Bird: Preorder & Restock's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Run preorder campaigns, take deposits, backorder & send alerts.
Early Bird: Preorder & Restock's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
Collectionthank-you-order-status-preorders-backorders | 45.45%6.82 | Declining |
KeywordCampaigns | 0.90%0.86 | Declining |
CategoryPre-orders Marketing and conversion > Upsell and bundles > Pre-orders | 0.48%0.10 | Declining |
KeywordDeposits | 0.45%0.31 | Declining |
CategoryStock alerts Marketing and conversion > Upsell and bundles > Stock alerts | 0.38%0.08 | Declining |
CategoryUpsell and bundles Marketing and conversion > Upsell and bundles | 0.06%0.01 | Declining |
KeywordDeferred payments | 0.04%0.08 | Declining |
KeywordPayment schedules | 0.04%0.08 | Declining |
KeywordBatch send | 0.03%0.01 | Declining |
Keywordsplit payments | 0.03%0.02 | Declining |
Key Insights:
Monthly market share trajectory for Early Bird: Preorder & Restock across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
| Category / Keyword | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Thank-You-Order-Status-Preorders-Backorders | 48.84% | 47.62%1.22 | 52.27%4.65 | 43.18%9.09 | 46.15%2.97 | 42.50%3.65 |
| Campaigns | — | 2.80% | 1.75%1.05 | 0.84%0.91 | 0.73%0.11 | 0.95%0.22 |
| Pre-Orders | 0.57% | 0.54%0.03 | 0.57%0.03 | 0.45%0.12 | 0.42%0.03 | 0.41%0.01 |
| Stock Alerts | 0.44% | 0.42%0.02 | 0.45%0.03 | 0.36%0.09 | 0.33%0.03 | 0.32%0.01 |
| Deposits | — | 0.51% | 0.74%0.23 | 0.42%0.32 | 0.16%0.26 | 0.18%0.02 |
Key Insights:
Early Bird: Preorder & Restock captures the largest share of installs in thank-you-order-status-preorders-backorders — 45.5% of the group's tracked install base, followed by 0.9% in Campaigns and 0.5% in Pre-orders. Sort the table by Share to see the full ordered list.
Early Bird: Preorder & Restock is contracting in more groups than it's expanding. thank-you-order-status-preorders-backorders saw the sharpest dip this month — switch to "Market Share Changes" to see the full distribution and check whether the contractions cluster around a shared theme.
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
Early Bird: Preorder & Restock appears in 28 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
Share figures are recomputed weekly from the latest review data. Early Bird: Preorder & Restock is currently losing share in more groups than it's gaining — the trend chart's date range filter lets you check whether the slide started recently or has been ongoing.
Rankings and trends across every Shopify app, category, and keyword.