Easypoints — Market Share Across Shopify App Store Groups
easyPoints's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
| Collection loyalty-apps-for-japan | 16.67%2.38 | Declining |
| Collection Get your customers | 2.98%1.03 | Declining |
| Collection Useful apps for Japan | 0.64%0.19 | Declining |
| Collection Works with Shopify POS | 0.21%0.08 | Declining |
| Category Loyalty and rewards Marketing and conversion > Customer loyalty > Loyalty and rewards | 0.13%0.03 | Declining |
| Category Customer loyalty Marketing and conversion > Customer loyalty | 0.11%0.03 | Declining |
| Category Upsell and cross-sell Marketing and conversion > Upsell and bundles > Upsell and cross-sell | 0.06%0.02 | Declining |
| Category Upsell and bundles Marketing and conversion > Upsell and bundles | 0.03%0.01 | Declining |
| Category Marketing and conversion | 0.01%0.00 | Declining |
Showing 1-9 out of 9
Key Insights:
- easyPoints captures 16.7% of installs in loyalty-apps-for-japan — its strongest position among the 9 Shopify groups shown.
- Over the past 30 days, 9 lost share — net downward pressure.
- loyalty-apps-for-japan saw the sharpest contraction (-2.38pp) — worth checking whether the dip is short-term or sustained.
Easypoints — Market Share Trend Across Top Groups
Monthly market share trajectory for easyPoints across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| Collection Loyalty-Apps-For-Japan | 8.57% | 12.82%4 | 17.14%4 | 17.91%1 | 18.64%1 | 16.67%2 |
| Collection Get Your Customers | 2.11% | 3.40%1 | 4.01%1 | 4.11%0 | 3.69%0 | 2.98%1 |
| Collection Useful Apps For Japan | 0.38% | 0.64%0 | 0.80%0 | 0.81%0 | 0.76%0 | 0.64%0 |
| Collection Works With Shopify Pos | 0.14% | 0.22%0 | 0.26%0 | 0.26%– | 0.25%0 | 0.21%0 |
| Category Loyalty And Rewards | 0.07% | 0.12%0 | 0.15%0 | 0.15%– | 0.15%– | 0.13%0 |
Key Insights:
- easyPoints's biggest share gain is in Loyalty-Apps-For-Japan — expanded from 5.6% to 16.7% over the charted period.
- Across the 5 plotted groups, easyPoints expanded share in 5 and contracted in 0.
Top Categories Easypoints Ranks In on Shopify
- Collection loyalty-apps-for-japan — Holds 16.7% market share in this collection (-2.38pp this month) — slipping in this collection.
- Collection Get your customers — Holds 3.0% market share in this collection (-1.03pp this month) — slipping in this collection.
- Collection Useful apps for Japan — Holds 0.6% market share in this collection (-0.19pp this month) — slipping in this collection.
- Collection Works with Shopify POS — Holds 0.2% market share in this collection (-0.08pp this month) — slipping in this collection.
- Category Loyalty and rewards — Holds 0.1% market share in this category (-0.03pp this month) — slipping in this category.
Easypoints on Shopify — Market Share FAQs
1. Where does easyPoints have the most market share on Shopify?
easyPoints captures the largest share of installs in loyalty-apps-for-japan — 16.7% of the group's tracked install base, followed by 3.0% in Get your customers and 0.6% in Useful apps for Japan. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is easyPoints gaining or losing share in?
easyPoints is contracting in more groups than it's expanding. loyalty-apps-for-japan saw the sharpest dip this month — switch to "Market Share Changes" to see the full distribution and check whether the contractions cluster around a shared theme.
3. How is easyPoints's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. How often does easyPoints's Shopify market share update?
Share figures are recomputed weekly from the latest review data. easyPoints is currently losing share in more groups than it's gaining — the trend chart's date range filter lets you check whether the slide started recently or has been ongoing.
