Fontify: Google & Custom Fonts — Market Share Across Shopify App Store Groups
Fontify: Google & Custom Fonts's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
| Keyword Custom fonts | 6.12%0.16 | Declining |
| Category Content - Other Store design > Content > Content - Other | 4.80%0.37 | Climbing |
| Category Design elements - Other Store design > Design elements > Design elements - Other | 4.33%0.64 | Climbing |
| Category Content Store design > Content | 0.67%0.08 | Climbing |
| Category Design elements Store design > Design elements | 0.53%0.09 | Climbing |
| Keyword Custom font and color | 0.08%0.02 | Climbing |
| Category Store design | 0.03%0.00 | Climbing |
Showing 1-7 out of 7
Key Insights:
- Fontify: Google & Custom Fonts captures 6.1% of installs in Custom fonts — its strongest position among the 7 Shopify groups shown.
- Over the past 30 days, 6 gained share and 1 lost share — net positive share momentum.
- Design elements - Other is the biggest gainer (+0.64pp) — strongest share momentum this month.
Fontify: Google & Custom Fonts — Market Share Trend Across Top Groups
Monthly market share trajectory for Fontify: Google & Custom Fonts across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| Keyword Custom Fonts | 12.63% | 14.77%2 | 11.85%3 | 8.48%3 | 6.79%2 | 6.12%1 |
| Category Content - Other | 10.58% | 9.97%1 | 8.19%2 | 5.93%2 | 4.73%1 | 4.80%0 |
| Category Design Elements - Other | 6.81% | 7.07%0 | 6.34%1 | 4.75%2 | 4.10%1 | 4.33%0 |
| Category Content | 1.32% | 1.26%0 | 1.04%0 | 0.75%0 | 0.65%0 | 0.67%0 |
| Category Design Elements | 0.85% | 0.84%0 | 0.75%0 | 0.57%0 | 0.51%0 | 0.53%0 |
Key Insights:
- Across the 5 plotted groups, Fontify: Google & Custom Fonts expanded share in 0 and contracted in 5.
Top Categories Fontify: Google & Custom Fonts Ranks In on Shopify
- Keyword Custom fonts — Holds 6.1% market share in this keyword (-0.16pp this month) — slipping in this keyword.
- Category Content - Other — Holds 4.8% market share in this category (+0.37pp this month) — Fontify: Google & Custom Fonts's growing footprint here.
- Category Design elements - Other — Holds 4.3% market share in this category (+0.64pp this month) — Fontify: Google & Custom Fonts's growing footprint here.
- Category Content — Holds 0.7% market share in this category (+0.08pp this month) — Fontify: Google & Custom Fonts's growing footprint here.
- Category Design elements — Holds 0.5% market share in this category (+0.09pp this month) — Fontify: Google & Custom Fonts's growing footprint here.
Fontify: Google & Custom Fonts on Shopify — Market Share FAQs
1. Where does Fontify: Google & Custom Fonts have the most market share on Shopify?
Fontify: Google & Custom Fonts captures the largest share of installs in Custom fonts — 6.1% of the group's tracked install base, followed by 4.8% in Content - Other and 4.3% in Design elements - Other. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Fontify: Google & Custom Fonts gaining or losing share in?
Fontify: Google & Custom Fonts is gaining share in more groups than it's losing. Design elements - Other is the biggest gainer this month — switch the table sub-tab to "Market Share Changes" to see the full set of gainers and losers ordered by movement size.
3. How is Fontify: Google & Custom Fonts's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. How often does Fontify: Google & Custom Fonts's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Fontify: Google & Custom Fonts's current trajectory shows expanding share across multiple Shopify groups — the chart's Monthly granularity smooths weekly noise; switch to Weekly to see the inflection points.
