Nabu: Google Ads Retargeting — Market Share Across Shopify App Store Groups
Nabu: Google Ads Retargeting's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
| Keyword retargeting | 0.27%0.07 | Declining |
| Category Ads Marketing and conversion > Advertising > Ads | 0.03%0.01 | Declining |
| Keyword google ads | 0.03%0.04 | Declining |
| Category Advertising Marketing and conversion > Advertising | 0.02%0.01 | Declining |
| Category Marketing and conversion | 0.00%0.00 | Declining |
| Keyword merchant center | 0.00%0.00 | Declining |
| Keyword Lookalike audiences | 0.00%0.00 | Climbing |
| Keyword Demographic | 0.00%0.00 | Declining |
Showing 1-8 out of 8
Key Insights:
- Nabu: Google Ads Retargeting captures 0.3% of installs in retargeting — its strongest position among the 8 Shopify groups shown.
- Over the past 30 days, 1 gained share and 7 lost share — net downward pressure.
- retargeting saw the sharpest contraction (-0.07pp) — worth checking whether the dip is short-term or sustained.
Nabu: Google Ads Retargeting — Market Share Trend Across Top Groups
Monthly market share trajectory for Nabu: Google Ads Retargeting across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Keyword Retargeting | 1.20% | 1.35%0 | 0.52%1 | 0.44%0 | 0.34%0 | 0.21%0 |
| Keyword Google Ads | 0.01% | 0.06%0 | 0.06%– | 0.02%0 | 0.07%0 | 0.04%0 |
| Category Ads | 0.10% | 0.12%0 | 0.09%0 | 0.07%0 | 0.04%0 | 0.03%0 |
| Category Advertising | 0.08% | 0.09%0 | 0.07%0 | 0.06%0 | 0.03%0 | 0.02%0 |
| Category Marketing And Conversion | 0.01% | 0.01%– | 0.01%– | 0.01%– | 0.01%– | 0.01%– |
Key Insights:
- Nabu: Google Ads Retargeting's biggest share gain is in Google Ads — expanded from 0.0% to 0.0% over the charted period.
- Across the 5 plotted groups, Nabu: Google Ads Retargeting expanded share in 1 and contracted in 3.
Top Categories Nabu: Google Ads Retargeting Ranks In on Shopify
- Keyword retargeting — Holds 0.3% market share in this keyword (-0.07pp this month) — slipping in this keyword.
- Category Ads — Holds 0.0% market share in this category (-0.01pp this month) — slipping in this category.
- Keyword google ads — Holds 0.0% market share in this keyword (-0.04pp this month) — slipping in this keyword.
- Category Advertising — Holds 0.0% market share in this category (-0.01pp this month) — slipping in this category.
- Category Marketing and conversion — Holds 0.0% market share in this category (-0.00pp this month) — slipping in this category.
Nabu: Google Ads Retargeting on Shopify — Market Share FAQs
1. Where does Nabu: Google Ads Retargeting have the most market share on Shopify?
Nabu: Google Ads Retargeting captures the largest share of installs in retargeting — 0.3% of the group's tracked install base, followed by 0.0% in Ads and 0.0% in google ads. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Nabu: Google Ads Retargeting gaining or losing share in?
Nabu: Google Ads Retargeting is contracting in more groups than it's expanding. retargeting saw the sharpest dip this month — switch to "Market Share Changes" to see the full distribution and check whether the contractions cluster around a shared theme.
3. How is Nabu: Google Ads Retargeting's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. How often does Nabu: Google Ads Retargeting's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Nabu: Google Ads Retargeting is currently losing share in more groups than it's gaining — the trend chart's date range filter lets you check whether the slide started recently or has been ongoing.
