Google & Youtube — Market Share Across Shopify App Store Groups
Google & YouTube's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
| Keyword google merchant | 98.59%2.78 | Climbing |
| Keyword youtube | 97.00%0.07 | Climbing |
| Keyword merchant center | 96.12%4.19 | Climbing |
| Keyword google analytics | 95.38%1.46 | Declining |
| Keyword google channel | 94.95%0.62 | Declining |
| Keyword showcase | 84.74%19.85 | Climbing |
| Keyword google | 73.16%1.95 | Climbing |
| Keyword Google Translate | 57.62%15.19 | Climbing |
| Keyword Offer sync | 53.40%11.88 | Declining |
| Keyword audience | 48.83%4.67 | Climbing |
Showing 1-10 out of 70
Key Insights:
- Google & YouTube captures 98.6% of installs in google merchant — its strongest position among the 10 Shopify groups shown (70 groups in total).
- Over the past 30 days, 7 gained share and 3 lost share — net positive share momentum.
- showcase is the biggest gainer (+19.85pp) — strongest share momentum this month.
Google & Youtube — Market Share Trend Across Top Groups
Monthly market share trajectory for Google & YouTube across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Keyword Google Merchant | 73.45% | 83.54%10 | 94.75%11 | 90.55%4 | 96.26%6 | 98.59%2 |
| Keyword Youtube | 97.29% | 97.33%0 | 97.14%0 | 97.02%0 | 97.15%0 | 97.00%0 |
| Keyword Merchant Center | 89.97% | 84.04%6 | 85.55%2 | 91.43%6 | 95.83%4 | 96.12%0 |
| Keyword Google Analytics | 95.35% | 94.91%0 | 95.00%0 | 97.22%2 | 96.71%1 | 95.38%1 |
| Keyword Google Channel | 94.84% | 94.65%0 | 94.90%0 | 94.76%0 | 95.04%0 | 94.95%0 |
Key Insights:
- Google & YouTube's biggest share gain is in Google Merchant — expanded from 76.2% to 98.6% over the charted period.
- Across the 5 plotted groups, Google & YouTube expanded share in 4 and contracted in 1.
Top Categories Google & Youtube Ranks In on Shopify
- Keyword google merchant — Holds 98.6% market share in this keyword (+2.78pp this month) — Google & YouTube's growing footprint here.
- Keyword youtube — Holds 97.0% market share in this keyword (+0.07pp this month) — Google & YouTube's growing footprint here.
- Keyword merchant center — Holds 96.1% market share in this keyword (+4.19pp this month) — Google & YouTube's growing footprint here.
- Keyword google analytics — Holds 95.4% market share in this keyword (-1.46pp this month) — slipping in this keyword.
- Keyword google channel — Holds 95.0% market share in this keyword (-0.62pp this month) — slipping in this keyword.
Google & Youtube on Shopify — Market Share FAQs
1. Where does Google & YouTube have the most market share on Shopify?
Google & YouTube captures the largest share of installs in google merchant — 98.6% of the group's tracked install base, followed by 97.0% in youtube and 96.1% in merchant center. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Google & YouTube gaining or losing share in?
Google & YouTube is gaining share in more groups than it's losing. showcase is the biggest gainer this month — switch the table sub-tab to "Market Share Changes" to see the full set of gainers and losers ordered by movement size.
3. How is Google & YouTube's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. In how many Shopify groups does Google & YouTube hold market share?
Google & YouTube appears in 70 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
5. How often does Google & YouTube's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Google & YouTube's current trajectory shows expanding share across multiple Shopify groups — the chart's Monthly granularity smooths weekly noise; switch to Weekly to see the inflection points.
